中日文化贸易比较研究

发布时间：2018-03-26 09:28

本文选题：文化贸易　切入点：文化贸易政策　出处：《黑龙江大学》2014年硕士论文

【摘要】：进入21世纪以来，文化产业及文化贸易逐渐成为经济发展的热门领域，受到世界各国的重视。文化产业已经成为新兴的朝阳产业，其发展潜力巨大，发展的价值较高，成为21世纪推动经济发展的一大动力。文化产业不仅会给各国带来巨大的经济利益，同时也具有社会意义，也帮助本国向世界传播自己的文化，提高一国在世界的文化影响力。世界上一些经济发达的国家，例如日本对文化经济的发展价值及潜力极其看重。日本政府将文化产业的发展列入重要的经济发展计划中，可以说已经将其定为国家战略。日本政府为本国文化产业的发展量身定做了一系列的政策和措施。文化产业目前已经成为日本的重要发展行业，每年为日本经济的发展做出了巨大的贡献。近些年，我国也开始将文化产业及文化贸易的发展提上了日程。在几次全国性重大会议上均提出发展文化产业的主张，重视文化产业的发展意义。尤其是政府提倡并推动我国文化体制改革，这使得我国的文化经济也走上了快速发展的道路。本文首先针对日本和中国文化贸易重点领域的发展状况进行叙述和比较，总结出我国与日本的不同和差距。其次，对日本和中国对文化贸易的政策作了叙述和比较，并分析我国在政策上的不足之处，从而总结出日本对文化产业及贸易有效的扶持政策对我国的启示。之后，分析了中日两国文化贸易的国际竞争力，先是通过波特的钻石模型进行简要分析，又通过灰色关联理论建立模型对两国的文化贸易国际竞争力进行详细的分析比较，，找出我国的优势和劣势所在。最后，综合上述研究，提出对我国文化产业及贸易今后发展的相关对策和建议。
[Abstract]:Since the beginning of the 21st century, cultural industry and cultural trade have gradually become a hot area of economic development, which has been attached great importance to by countries all over the world. Cultural industry has become a new sunrise industry with great development potential and high development value. The cultural industry will not only bring enormous economic benefits to all countries, but also have social significance, and also help them spread their own culture to the world. Increasing the cultural influence of a country in the world. Some economically developed countries in the world, such as Japan, attach great importance to the development value and potential of the cultural economy. The Government of Japan has included the development of cultural industries in important economic development plans, It can be said that it has been designated as a national strategy. The Japanese government has made a series of policies and measures tailored to the development of its own cultural industry. The cultural industry has now become an important development industry in Japan. In recent years, our country has also begun to put the development of cultural industry and cultural trade on the agenda. At several major national conferences, we have put forward the idea of developing cultural industry. In particular, the government advocates and promotes the reform of our country's cultural system, which makes the cultural economy of our country also embark on the road of rapid development. This paper first narrates and compares the development of cultural trade between Japan and China, and summarizes the differences and gaps between China and Japan. Secondly, it describes and compares the policies of Japan and China on cultural trade. It also analyzes the inadequacies of our country's policies, and sums up the enlightenment of Japan's effective policy of supporting cultural industry and trade. Then, it analyzes the international competitiveness of the cultural trade between China and Japan. Firstly, through the brief analysis of Porter's diamond model, and then by establishing the model of grey relational theory, the author makes a detailed analysis and comparison of the international competitiveness of cultural trade between the two countries, and finds out the strengths and weaknesses of our country. Finally, it synthesizes the above research. This paper puts forward the relevant countermeasures and suggestions for the future development of China's cultural industry and trade.
【学位授予单位】：黑龙江大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G114

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