中国电影产业贸易结构及其国际化战略路径的思考

发布时间：2018-03-26 20:20

  本文选题：中国电影　切入点：产业贸易结构　出处：《当代电影》2017年12期

【摘要】：本文在阐述了我国电影产业的进出口现状基础上,用国际贸易理论模型对国产电影贸易结构进行了理论分析,揭示了目前中国电影产业长期存在贸易逆差的原因。并基于此分析,结合国际营销战略,从宏观和微观、长期和短期两个角度对中国电影国际化战略的路径提出了思考和建议。
[Abstract]:On the basis of expounding the current situation of the import and export of China's film industry, this paper makes a theoretical analysis of the domestic film trade structure by using the international trade theory model. This paper reveals the reasons for the long-term trade deficit in China's film industry, and based on this analysis, combining with international marketing strategy, puts forward some thoughts and suggestions on the path of Chinese film internationalization strategy from macro, micro, long-term and short-term perspectives.
【作者单位】： 中国传媒大学广告学院;
【分类号】：J943
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本文编号：1669453