基于互联网媒介的电影传播方式研究

发布时间：2018-04-26 08:27

本文选题：电影 + 互联网媒介　；参考：《东北师范大学》2017年硕士论文

【摘要】：电影的传播研究作为电影研究的一个重要方面,并没有在电影理论界得到应有的重视。本文拟从媒介发展的角度入手,进行传播学与电影学的跨学科研究,结合当前互联网媒介的新特点,运用传播学和大众心理学的相关理论,使用文献研究法、案例分析等方法来探究基于互联网媒介的电影传播方式的特点,以期为电影在新的媒介环境下的传播提供一些借鉴,为丰富和发展电影传播理论略尽绵力。文章首先从历时的角度梳理了电影传播媒介的发展史,并从技术和文化两个层面验证了电影在互联网媒介进行传播的必然性与可行性;接着探讨了互联网媒介环境下多种传播方式并存、传播具有即时交互性、去中心化的整体特点,并以电影《后会无期》为例具体分析了电影的互联网传播特点;然后总结了新的传播方式给电影带来的影响,电影形态呈现多样化的趋势,UGC内容大量涌现,观众观影呈现主动性的特点,用户的主体地位得到加强,拥有了话语权,屏幕由大变小也在一定程度上损害了电影奇观性的表达,观影环境的随意性也破坏了观影的仪式感,削弱了电影艺术品的属性;最后,得出电影传播策略的相关启示,即:在当前的传播环境下,电影的传播要针对受众碎片化的观影行为实行分众化传播,充分发挥大数据的作用,实现精准高效传播,制造互动话题,采用多种形式与用户互动。此外,电影创作者们还应该深入研究受众特点,努力创作出更适合当前媒介环境的作品。
[Abstract]:As an important aspect of film research, the study of film communication has not received the due attention in film theory field. From the perspective of media development, this paper intends to carry out interdisciplinary research on communication and film studies, combining with the new characteristics of Internet media, using the relevant theories of communication and mass psychology, and using literature research methods. Case study and other methods to explore the characteristics of the film communication mode based on Internet media, in order to provide some reference for the film in the new media environment, and to enrich and develop the theory of film communication. Firstly, the paper combs the history of film communication media from a diachronic point of view, and verifies the inevitability and feasibility of film communication in Internet media from the two aspects of technology and culture. Then it discusses the coexistence of various communication modes under the environment of Internet media, which has the characteristics of instant interaction and decentralization, and analyzes the characteristics of the film's Internet communication by taking the film "Life after Life" as an example. Then it summarizes the influence of the new mode of communication on the film, the trend of the variety of the film form and the emergence of UGC content, the active features of the audience, the strengthening of the main position of the user, and the right to speak. The screen from big to small also damages the expression of film spectacle to a certain extent, and the randomness of viewing environment also destroys the ritual feeling of watching film, weakening the attribute of film art. Finally, the relevant enlightenment of film communication strategy is obtained. That is, in the current communication environment, the film communication should focus on the audience fragmented behavior of mass communication, give full play to the role of big data, achieve accurate and efficient communication, create interactive topics, and use a variety of forms to interact with users. In addition, film creators should study the characteristics of the audience and make great efforts to create works that are more suitable for the current media environment.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J943

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