电影产业国际竞争力评价研究

发布时间：2018-06-20 01:21

本文选题：电影产业 + 国际竞争力　；参考：《上海交通大学》2013年博士论文

【摘要】：电影产业国际竞争力研究受到了国内外理论和业界的关注，但全面而系统的研究并不多见。本文创新性的引入电影价值链、技术链和文化链分析视角，，结合国际竞争力理论，选用定量和定性相结合的研究方法，对电影产业国际竞争力的形成机理、理论概念模型和评价体系进行了研究，并对全球电影产业竞争类型和竞争结构进行了分析。最后从我国的评价结果出发，对提升我国电影产业国际竞争力提出具有针对性和实践性的对策建议。论文共分为八章：第一章介绍了本文的研究背景与意义，说明了技术路线与研究内容；第二章对现有的国际竞争力和电影产业国际竞争力研究进行梳理，评述相关研究情况，提出本研究的探索方向；第三章对各国电影产业的发展状况进行比较，分析了当前全球电影产业竞争状况，提出未来全球电影产业发展趋势；第四章提出了电影产业国际竞争力概念模型，在分析电影价值链、电影技术链和电影文化链的基础上，构建了基于价值电影产业国际竞争力形成机理模型；第五章基于竞争结果和竞争影响两点因素综合考虑出发，结合前文形成机理，构建了潜在竞争力、基础竞争力和创新竞争力三力结合的电影产业国际竞争力理论模型。确定指标体系后，运用AHP（层次分析法）确定了权重，选取40个国家为评价对象，得出最终评价结果；第六章对电影产业国际竞争力评价结果进行统计分析，运用统计进行了竞争力类型分析与结构分析，对影响电影产业国际竞争力的核心要素进行识别；第七章对我国的电影产业国际竞争力评价得分情况进行分析，随后从价值链的角度分析了我国电影产业在各环节存在的问题，提出提升我国电影产业国际竞争力三大战略路径，并建构了五大策略体系和三大政策体系；第八章对论文的主要研究内容进行总结回顾，分析研究局限与不足，展望未来研究路径。本文的创新性主要体现在：首先，构建了基于三链融合视角的竞争力形成机理模型，扩大和深化了对电影产业国际竞争力形成机理的研究。在分析电影产业属性和当今全球电影竞争环境的基础上，对电影产业的价值活动进行了深入探讨，并从价值链理论、技术链理论和文化周期等理论出发，构建了基于价值链、技术链和文化链融合视角的电影产业国际竞争力形成机理模型。其次，建立了电影产业国际竞争力指标评价体系。从分析电影产业国际竞争力的驱动机制入手，基于竞争结果和竞争影响两点因素综合考虑出发，构建了外显竞争力、基础竞争力和创新竞争力三力结合的电影产业国际竞争力理论模型。在此基础上，建立了电影产业国际竞争力指标评价体系。与以往研究相比，该评价指标较为全面而客观的反应了电影产业国际竞争力的系统特征，注重将电影产业未来发展趋势作为构建依据。再次，探索了电影产业国际竞争力的竞争类型和竞争结构。针对电影产业国际竞争力评价结果进行了聚类分析与相关分析，探讨电影产业国际竞争类型与竞争结构，识别了影响电影产业国际竞争力的核心指标。最后，建立了我国电影产业国际竞争力提升策略体系。从我国的评价结果出发，结合价值链理论，分析了我国在电影产业国际竞争中的薄弱环节，针对此提出了提升我国电影产业国际竞争力三大战略路径，并建构了五大策略体系和三大政策体系。该对策体系的提出与前文在逻辑关系上紧密相连，从分析实际问题入手，有较强的针对性和实用性。
[Abstract]:The research on the international competitiveness of the film industry has attracted the attention of both the domestic and foreign theories and the industry, but the comprehensive and systematic research is not much. This paper introduces the film value chain, the technology chain and the cultural chain analysis, and combines the international competitiveness theory, and selects the quantitative and qualitative research methods, and the international competitiveness of the film industry. The formation mechanism, the theoretical concept model and the evaluation system have been studied, and the competitive and competitive structure of the global film industry are analyzed. Finally, from the evaluation results of our country, the suggestions for improving the international competitiveness of China's film industry are put forward.
The thesis is divided into eight chapters: the first chapter introduces the background and significance of the study, explains the technical route and the research content; the second chapter reviews the existing international competitiveness and the international competitiveness of the film industry, reviews the related research, puts forward the exploration of this study, and the third chapter of the development of the film industry in various countries. In the fourth chapter, the concept model of the international competitiveness of the film industry is put forward. On the basis of the analysis of the film value chain, the film technology chain and the film culture chain, a model based on the formation mechanism of the international competitiveness of the value film industry is constructed. In the fifth chapter, based on the comprehensive consideration of the two factors of competition result and competition effect, and combining the formation mechanism of the previous article, a theoretical model of the international competitiveness of the film industry is constructed with the combination of the potential competitiveness, the basic competitiveness and the innovation competitiveness. After determining the index system, the weight is determined by using the AHP (analytic hierarchy process), and 40 countries are selected. In order to evaluate the target, the final evaluation results are obtained. The sixth chapter carries out a statistical analysis on the evaluation results of the international competitiveness of the film industry, uses statistics to analyze the competitiveness types and structural analysis, identifies the core elements that affect the international competitiveness of the film industry, and the seventh chapter on the evaluation of the international competitiveness of the film industry in China. Analysis of the situation, then from the angle of value chain analysis of the existing problems in the film industry in China, put forward three strategic paths to enhance the international competitiveness of China's film industry, and construct five strategic systems and three policy systems; the eighth chapter reviews the main research contents of the paper, analyses the limitations and studies of the research. Not enough, looking forward to the future research path.
The innovation of this paper is mainly embodied in the following aspects: first, we build a model of the formation mechanism of competitiveness based on the perspective of the three chain integration, and expand and deepen the research on the formation mechanism of the international competitiveness of the film industry. On the basis of the analysis of the property of the film industry and the competitive environment of the global film today, the value activities of the film industry are deeply explored. On the basis of the theory of value chain, technology chain theory and cultural cycle, the mechanism model of the formation of international competitiveness of film industry based on the perspective of value chain, technology chain and cultural chain is constructed. Secondly, the evaluation system of the international competitiveness of the film industry is established. Based on the comprehensive consideration of the two factors of competition result and competition, a theoretical model of the international competitiveness of the film industry is built up with the combination of the external competitiveness, the basic competitiveness and the innovation competitiveness. On this basis, the evaluation system of the international competitiveness of the film industry is established. It objectively reflects the systematic characteristics of the international competitiveness of the film industry, and pays more attention to the future development trend of the film industry as the basis for construction. Again, it explores the competitive and competitive structure of the international competitiveness of the film industry. The type of competition and the competition structure have identified the core indicators that affect the international competitiveness of the film industry. Finally, the strategy system for improving the international competitiveness of China's film industry is set up. Based on the evaluation results of our country and the theory of value chain, the weak link in the international competition of the film industry is analyzed. The three strategic path of the international competitiveness of the national film industry, and the construction of the five strategic systems and three policy systems. The proposed system is closely connected with the previous text in the logical relationship, and from the analysis of the actual problems, it has strong pertinence and practicability.
【学位授予单位】：上海交通大学
【学位级别】：博士
【学位授予年份】：2013
【分类号】：J943

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