镇江市文化旅游创意产业差异化定位及发展策略研究

发布时间：2018-08-29 17:35

【摘要】：文化旅游创意产业的发展得益于文化创意产业的发展，文化旅游创意产业发展的核心是挖掘文化和创意元素，保护历史自然资源，实现人与自然的和谐发展。因此，对文化旅游创意产业的研究对于实现旅游产品的低碳开发和整个社会的和谐可持续发展具有重要的意义。本文基于生态位态势理论，在分析镇江市发展现状的基础上，对镇江市文化旅游创意产业作了如下研究：首先，借鉴生态位理论，给出了文化旅游创意产业生态系统和生态位的概念。借鉴内生态位和外生态位理论及波特钻石模型分析了影响文化旅游创意产业生态位六大核心因素：自然地理环境因素、社会经济环境因素、人才资源环境因素、资金资源环境因素、技术资源环境因素和市场资源环境因素，，并借鉴国内外学者对城市旅游产业和文化创意产业的研究，构建了文化旅游创意产业生态位评价指标体系。对生态位测评模型进行了改进，将权重系数引入到生态位测评公式之中，使指标权重得以合理分布。其次，通过搜集江苏13座城市2010年的统计数据，对各指标初始数据进行标准化，以消除不同指标量纲的影响，根据熵权法确定了评价指标体系中各指标因子的权重大小，并筛选整理了六大核心因素中的关键指标因子。将各指标权重系数及标准化后的数据带入到生态位测评公式，计算出了江苏省13个城市文化旅游创意产业的生态位。再次，通过分析镇江市文化产业与旅游产业的融合趋势，以及镇江市文化旅游资源特色和政府关于旅游业的十二五发展规划中对旅游业产品和市场的定位，依据文化旅游创意产业生态位计算结果，并利用定位图方法确定了镇江市文化旅游创意产业差异化定位。运用图表对比分析方法对镇江市与其他12个城市在自然地理环境、社会经济环境、人才资源、资金资源、技术资源和市场资源六方面的差异化进行分析，明确镇江市在发展文化旅游创意产业中的优势和劣势。最后，提出了镇江市文化旅游创意产业的发展策略并分析了文化旅游创意产业国际成功发展经验对镇江市的借鉴和启示。
[Abstract]:The development of cultural tourism and creative industry benefits from the development of cultural and creative industry. The core of the development of cultural tourism creative industry is to excavate cultural and creative elements, protect historical natural resources, and realize the harmonious development of human and nature. Therefore, the research on the creative industry of cultural tourism is of great significance to the realization of low-carbon development of tourism products and harmonious and sustainable development of the whole society. Based on the theory of niche situation and on the basis of analyzing the present situation of Zhenjiang's development, this paper makes the following research on the creative industry of cultural tourism in Zhenjiang: firstly, using the theory of niche for reference, The concept of ecological system and niche of cultural tourism creative industry is given. Based on the theory of internal and external niche and Porter diamond model, this paper analyzes the six core factors that affect the ecological niche of cultural tourism and creative industry: natural geographical environment, social economic environment, human resource and environment. Capital resource environment factor, technology resource environment factor and market resource environment factor, and draw lessons from the domestic and foreign scholars' research on urban tourism industry and cultural creative industry, construct the ecological niche evaluation index system of cultural tourism creative industry. The niche evaluation model is improved and the weight coefficient is introduced into the niche evaluation formula so that the index weight can be reasonably distributed. Secondly, through collecting the statistical data of 13 cities in Jiangsu province in 2010, the initial data of each index are standardized to eliminate the influence of different index dimensions, and the weight of each index factor in the evaluation index system is determined according to the entropy weight method. The key index factors of six core factors were selected and sorted out. The weight coefficient of each index and the standardized data were introduced into the niche evaluation formula, and the niche of 13 urban cultural tourism creative industries in Jiangsu Province was calculated. Third, through the analysis of Zhenjiang cultural industry and tourism industry integration trend, as well as Zhenjiang cultural tourism resources characteristics and the government on tourism in the 12th Five-Year Plan for tourism products and market positioning, Based on the results of niche calculation of cultural tourism and creative industries, the differential positioning of cultural tourism creative industries in Zhenjiang City was determined by using the method of location map. This paper analyzes the differences between Zhenjiang and other 12 cities in six aspects: natural geographical environment, social and economic environment, human resources, capital resources, technical resources and market resources. Clear Zhenjiang City in the development of cultural tourism creative industry strengths and weaknesses. Finally, the paper puts forward the development strategy of the cultural tourism creative industry in Zhenjiang city and analyzes the experience of the successful international development of the cultural tourism and creative industry for the reference and inspiration of Zhenjiang city.
【学位授予单位】：江苏科技大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G124

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