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中国文化创意产业竞争力研究

发布时间:2018-09-07 11:14
【摘要】:随着经济的发展,在技术能力不断地增强、创新意识的显著提升以及环境问题日益严重的背景下,文化创意产业的发展被视为国家产业发展的重中之重,是顺应时代发展的重要举措。在过去十年间,中国文化创意产业取得了突飞猛进的发展,2014年文化创意产业增加值占GDP的比重已达到3.76%,仍保持着上升的趋势,且增速均高于同期GDP的增速,这表明文化创意产业作为一股新的力量,正在为中国产业结构优化、经济转型发展提供新的动力。在全球化发展背景下,产业层面的竞争愈加激烈,文化创意产业作为新的支柱产业,如何提升其产业竞争力已成为各国关注的重点。对于产业竞争力的研究重点是要对其进行科学合理的评价,明确各地区产业竞争力发展水平与影响因素。本文主要结合竞争优势理论、创新理论与产业集聚理论提出文化创意产业竞争力是产业成长能力、产业效率、产业集聚力以及产业环境支撑力的综合表现,并将相关影响因素构建评价指标体系来对中国各地区进行实证分析。采用因子分析法对产业成长能力与产业发展环境进行分析,提炼出主要影响因子,发现产业投入相较于市场需求对文化创意产业的发展更为重要,从产业发展环境上来说关键是要将文化资源实现产业化、市场化发展。本文还利用DEA方法对各地区产业效率进行分析,整体上来说我国文化创意产业规模效率相较于纯技术效率提升空间不大,从区间来看,西部域东北地区能够通过规模效应来提升产业效率,而发展较好的省市如广东、江苏等处于规模报酬递减阶段,且通过对比投入冗余与产出不足发现,中西部地区产出不足问题更为严重。通过区位熵的计算表明各地区的产业集聚水平仍旧存在东部最优、中部次之、西部与东北部最差的状态,但中部地区产业集聚水平呈现明显的上升趋势。最后通过熵权-TOPSIS方法对中国文化创意产业竞争力进行综合评价,发现在上述四个维度中,产业效率对文化创意产业综合竞争力的作用力相对较小,其他三个方面权重相当。对比产业成长能力、产业效率、产业集聚力、产业环境支撑力与综合竞争力的排名可以看出,排名有较大差异,表明各省市均具有自己的相对优势。整体上看,东部省份在各方面都有很强的竞争优势,广东综合竞争力最强,但其在产业效率相对较低;中部地区湖南竞争力最强,主要是因其产业集聚力优势较大;四川作为西部地区省份排名第十,超过东北部、西部其他省份以及一些中部地区,主要是因为其对文化创意产业的投入以及对自身文化资源的充分利用。本文最后在研究的基础上针对中国目前现状提出了相应的政策建议。
[Abstract]:With the development of economy, the development of cultural and creative industry is regarded as the most important part of the national industrial development under the background of the continuous enhancement of technical ability, the remarkable improvement of innovation consciousness and the increasingly serious environmental problems. It is an important measure to conform to the development of the times. In the past 10 years, China's cultural and creative industries have made rapid progress. In 2014, the added value of cultural and creative industries has reached 3.76% of GDP, which still maintains an upward trend, and the growth rate is higher than the growth rate of GDP in the same period. This indicates that cultural and creative industries, as a new force, are providing new impetus for China's industrial structure optimization and economic transformation and development. Under the background of globalization, the competition in industry level is becoming more and more fierce. As a new pillar industry, how to improve the competitiveness of cultural creative industry has become the focus of attention. The emphasis of the research on industrial competitiveness is to evaluate it scientifically and reasonably, and to clarify the development level and influencing factors of industrial competitiveness in various regions. Based on the theory of competitive advantage, innovation theory and industrial agglomeration theory, this paper puts forward that the competitiveness of cultural creative industry is the comprehensive performance of industry growth ability, industrial efficiency, industrial agglomeration and industrial environment support. And the related factors to construct the evaluation index system to analyze the various regions in China. Factor analysis is used to analyze the ability of industry growth and the environment of industrial development, and the main influencing factors are extracted. It is found that industrial input is more important to the development of cultural and creative industries than market demand. From the industrial development environment, the key is to realize the industrialization of cultural resources, market development. This paper also uses DEA method to analyze the industrial efficiency in various regions. On the whole, compared with pure technology, the scale efficiency of cultural and creative industries in China has little room for improvement. The Northeast of the western region can improve the industrial efficiency through the scale effect, while the well-developed provinces and cities such as Guangdong and Jiangsu are in the stage of decreasing returns of scale, and by comparing the input redundancy with the insufficient output, it is found that, The problem of insufficient output in the central and western regions is even more serious. The calculation of location entropy shows that the level of industrial agglomeration still exists in the east, followed by the middle, and the worst in the west and northeast, but the level of industrial agglomeration in the central region shows an obvious upward trend. Finally, through entropy weight TOPSIS method to evaluate the competitiveness of Chinese cultural and creative industries, it is found that in the above four dimensions, the impact of industrial efficiency on the comprehensive competitiveness of cultural and creative industries is relatively small, and the other three aspects have the same weight. Comparing the rank of industrial growth ability, industrial efficiency, industrial agglomeration, industrial environment support and comprehensive competitiveness, we can see that there are great differences in ranking, indicating that each province and city has its own comparative advantage. On the whole, the eastern provinces have a strong competitive advantage in all aspects, Guangdong has the strongest comprehensive competitiveness, but its industrial efficiency is relatively low, the central region of Hunan has the strongest competitiveness, mainly because of its industrial agglomeration strength. Sichuan ranked 10th as a province in the western region, surpassing other provinces in the northeast, other western provinces and some central regions, mainly because of its investment in cultural and creative industries and the full use of its own cultural resources. At the end of this paper, some policy suggestions are put forward according to the current situation of China.
【学位授予单位】:首都经济贸易大学
【学位级别】:硕士
【学位授予年份】:2017
【分类号】:G124

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