山东省体育文化创意产业的开发与发展战略研究

发布时间：2018-11-03 20:52

【摘要】：近年来，，随着文化经济化浪潮的不断推进，体育文化创意产业在经济界和文化界已成为一个热门话题，进而成为各国产业结构优化升级的时代重心，凸现了产业结构软化的基本趋势，顺应了各国国民消费层次不断提升的历史潮流。伴随着山东省体育产业的快速发展,体育文化创意产业发展也呈现出良好的发展态势。目前山东省体育文化创意产业从总体上来说仍处于初级发展阶段,许多问题和因素制约和影响着体育文化创意产业成为文化产业发展的新的增长点。本文运用文献资料法、逻辑归纳法、SWOT分析法等方法,对山东省体育文化创意产业的发展现状进行分析,针对山东省体育文化创意产业发展中存在的问题,制约和影响因素,提出进一步完善体育文化创意产业发展的对策与措施,并从宏观方面提出今后的战略。为促进山东省体育文化创意产业的进一步发展提供理论层面的咨询和参考。本文主要研究结果表明:体育文化创意产业是科技、智力与文化相结合的产业。发展体育文化创意产业，山东省有得天独厚的条件，应当有所作为。要以发展体育文化创意产业为新的引擎，以推动产业升级体育文化创意产业的发展依赖体育文化机制、依赖体育市场,体育文化创意产业的发展依赖于体育产业的发展,同时又作用于体育产业的发展。在深入研究基础上,提出完善发展山东省体育文化创意产业的开发与发展战略对策与建议:加大政策和财力扶持力度提高政府策略性决策能力。鼓励多渠道融资，建立政府产业引导资金等多种资金支持手段；深化文化体制改革，相关政策要放开、要更具灵活性；制定统一的、协调的创意产业发展规划；整合资源，支持产业集聚，打造完整产业链；加强知识产权保护，促进原创；树立山东品牌文化；加快人才培养和引进步伐打造全新的创新型人才队伍。加快发展进程，向国际化靠拢，加强新技术的应用。
[Abstract]:In recent years, with the continuous promotion of the wave of cultural economy, the creative industry of sports culture has become a hot topic in the economic and cultural circles, and has become the focus of the times of industrial structure optimization and upgrading in various countries. It highlights the basic trend of softening industrial structure and conforms to the historical trend of national consumption. With the rapid development of sports industry in Shandong Province, the development of sports culture creative industry also presents a good development trend. At present, the creative industry of sports culture in Shandong Province is still in the primary stage of development, and many problems and factors restrict and influence the creative industry of sports culture to become a new growth point of the development of cultural industry. Based on the methods of literature, logic induction and SWOT analysis, this paper analyzes the present situation of the sports culture creative industry in Shandong Province, aiming at the problems, constraints and influencing factors existing in the development of the sports culture creative industry in Shandong Province. The countermeasures and measures to further improve the development of sports culture creative industry are put forward, and the future strategy is put forward from the macro aspect. To promote the further development of sports culture creative industry in Shandong Province to provide theoretical advice and reference. The main results of this paper are as follows: the creative industry of sports culture is a combination of science and technology, intelligence and culture. The development sports culture creative industry, Shandong Province has the unique condition, should have the achievement. To develop the sports culture creative industry as the new engine, to promote the development of the sports culture creative industry depends on the sports culture mechanism and the sports market, and the development of the sports culture creative industry depends on the development of the sports industry, and the development of the sports culture creative industry depends on the development of the sports industry. At the same time, it acts on the development of sports industry. On the basis of deep research, the author puts forward the countermeasures and suggestions for the development and development of sports culture creative industry in Shandong province: increasing the policy and financial support to improve the government's strategic decision-making ability. Encourage multi-channel financing, establish government industry guiding funds and other means of financial support; deepen the cultural system reform, relevant policies should be liberalized, more flexible, formulate a unified, coordinated creative industry development plan; Integrate resources, support industrial agglomeration, build a complete industrial chain; strengthen intellectual property protection, promote originality; establish Shandong brand culture; speed up the training and introduction of talent to create a new team of innovative talents. Speed up the development process, closer to internationalization, and strengthen the application of new technologies.
【学位授予单位】：曲阜师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G124

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