传媒业新趋势分析与探讨
发布时间：2018-12-21 12:52
【摘要】：当下,传媒业受各种因素的影响,正在发生裂变和转型。传统的传媒业从内容和形式上不断与其他行业进行融合,传媒业正在经历一场转型。本文从传媒业的市场增速、新媒体取代传统媒体、传媒业和其他产业大融合、信息智能的未来转型、广告业和营销业高度结合、管制将进一步放松、整合将大范围开展、基于隐私的封闭将让位于基于信任的透明八个方面,对传媒业的发展趋势进行展开和分析。
[Abstract]:At present, the media industry is affected by a variety of factors, fission and transformation is taking place. The traditional media industry merges with other industries in content and form, and the media industry is undergoing a transformation. This article from the media industry market growth, new media to replace the traditional media, media and other industries, the future transformation of information intelligence, advertising and marketing industry will be highly integrated, regulation will be further relaxed, integration will be carried out on a large scale. Privacy-based closure will give way to trust-based transparency.
【作者单位】： 国家行政学院社会和文化教研部;
【基金】：国家社科基金重点项目《新媒体环境下传统媒体的转型战略研究》的阶段性成果(项目批准号:13AXW006)
【分类号】：G206-F
[Abstract]:At present, the media industry is affected by a variety of factors, fission and transformation is taking place. The traditional media industry merges with other industries in content and form, and the media industry is undergoing a transformation. This article from the media industry market growth, new media to replace the traditional media, media and other industries, the future transformation of information intelligence, advertising and marketing industry will be highly integrated, regulation will be further relaxed, integration will be carried out on a large scale. Privacy-based closure will give way to trust-based transparency.
【作者单位】： 国家行政学院社会和文化教研部;
【基金】：国家社科基金重点项目《新媒体环境下传统媒体的转型战略研究》的阶段性成果(项目批准号:13AXW006)
【分类号】：G206-F
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