产业化视角下中国电影企业资金流管理研究

发布时间：2018-12-26 18:51

【摘要】：国家十二五规划提出：“推动文化产业成为国民经济支柱性产业”。电影作为文化产业的重要组成部分，在推动中国文化产业繁荣发展，提升国家文化软实力方面发挥了重要作用。根据国家广电总局公布的数字，2011年全国电影票房收入达到131.15亿元，全年故事片产量达到558部，成为继美国和日本之后的世界第三大电影市场。但是当前中国电影企业在资金流管理方面，存在筹资不畅和盲目投资并存、影片盈利模式单一等问题制约了中国电影企业的发展。本文从电影产业化发展的角度出发，结合资金流的理论，构建产业化视角下中国电影企业资金流模型。本文共分六章，第一章首先提出问题，同时描绘了论文的研究框架。第二章对文章的相关概念进行界定，然后围绕国内外研究现状进行回顾，分析了电影企业资金管理的研究综述。第三章首先讲述中国电影及电影企业的诞生与产业发展演变情况，然后梳理了中国电影企业资金管理的历史实践，为构建产业化视角下中国电影企业资金流模型奠定基础。第四章在前文对电影产业与电影企业资金管理的发展演变基础上，构建产业化视角下中国电影企业资金流模型。同时结合实际数据及案例，运用流量、流向、流速为分析工具，对中国电影企业资金的产业分布情况做出分析，总结了中国电影企业资金流管理的一般规律。第五章参照美国电影企业资金流管理的现状，对比中国目前电影企业资金流管理的现状，提出基于产业链改进中国电影企业资金流管理的建议。第六章最后总结了本文的一些研究结论与不足，希望通过本文的讨论，能够对中国电影企业资金流管理提供理论上的创新和指导，并有助于电影产业的继续发展。
[Abstract]:The 12 th five-year Plan of the State: to promote the cultural industry to become the pillar industry of the national economy. As an important part of cultural industry, film plays an important role in promoting the prosperity and development of Chinese cultural industry and enhancing the soft power of national culture. According to figures released by the State Administration of Radio, Film and Television (SARFT), the national box office revenue reached 13.115 billion yuan in 2011, and the annual production of feature films reached 558, making it the world's third-largest film market after the United States and Japan. However, in the aspect of fund flow management of Chinese film enterprises, there are some problems such as poor financing and blind investment, and the single profit mode restricts the development of Chinese film enterprises. From the perspective of the development of film industrialization and the theory of capital flow, this paper constructs the capital flow model of Chinese film enterprises from the perspective of industrialization. This paper is divided into six chapters. In the first chapter, the problems are raised and the research framework is described. The second chapter defines the related concepts of the article, then reviews the domestic and foreign research situation, and analyzes the research summary of fund management in film enterprises. The third chapter first describes the birth of Chinese film and film enterprises and the evolution of industrial development, and then combs the historical practice of fund management of Chinese film enterprises, and lays a foundation for the construction of capital flow model of Chinese film enterprises from the perspective of industrialization. In the fourth chapter, on the basis of the development and evolution of the film industry and the capital management of the film enterprises, the capital flow model of the Chinese film enterprises under the perspective of industrialization is constructed. Combined with the actual data and cases, the paper analyzes the industrial distribution of the capital of Chinese film enterprises and summarizes the general rules of fund flow management of Chinese film enterprises by using the flow, and velocity as analysis tools. In the fifth chapter, referring to the current situation of fund flow management of American film enterprises, the author compares the current situation of fund flow management of Chinese film enterprises, and puts forward some suggestions to improve the fund flow management of Chinese film enterprises based on industry chain. The sixth chapter summarizes some conclusions and shortcomings of this paper, hoping that through the discussion of this paper, it can provide theoretical innovation and guidance for the management of capital flow of Chinese film enterprises, and help the continued development of the film industry.
【学位授予单位】：广西工学院
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J941

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