提升江西文化产业竞争力策略探析

发布时间：2018-12-27 08:45

【摘要】：近年来,江西省文化产业迅速发展,成效显著,但也面临着发展的瓶颈。提升江西文化产业竞争力,推动文化产业成为江西国民经济支柱性产业是目前促进江西社会经济发展面临的一个重要而紧迫的课题。通过SWOT分析法对江西省文化产业的发展现状进行考量,并以此对江西省文化产业竞争力从优势、劣势、机遇、挑战四个因素方面进行剖析,分析影响江西文化产业竞争力的主要因素,并结合实际,提出江西要充分发挥资源优势,推进产业融合;深化体制改革,推进文化机制体制创新;抓住时机,打造文化产业特色知名品牌;打破产业壁垒,培育新兴文化消费市场等建议。
[Abstract]:In recent years, Jiangxi's cultural industry has developed rapidly and achieved remarkable results, but it is also facing the bottleneck of development. It is an important and urgent task to promote Jiangxi's social and economic development to promote the competitiveness of Jiangxi's cultural industry and to promote the cultural industry to become the pillar industry of Jiangxi's national economy. Through the analysis of SWOT, the present situation of Jiangxi's cultural industry is considered, and the competitive power of Jiangxi's cultural industry is analyzed from four aspects: advantages, disadvantages, opportunities and challenges. This paper analyzes the main factors that affect the competitiveness of Jiangxi's cultural industry, and puts forward that Jiangxi should give full play to the advantages of resources and promote the integration of industry. To deepen the reform of the system, to promote the innovation of the cultural mechanism, to seize the opportunity, to build the famous brand with cultural characteristics, to break down the industrial barriers, and to cultivate the new cultural consumption market, and so on.
【作者单位】：南昌大学廉政研究中心;南昌大学公共管理学院;南昌大学;
【基金】：国家社科基金重大项目“欠发达地区生态与经济协调发展研究”(12&ZD104) 江西省高校哲学社会科学重点课题“江西支柱产业培育与发展研究”(201205) 南昌大学社会科学校级研究基金项目“江西文化产业发展的路径与政策研究”项目(13006377)
【分类号】：G124

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