数字化使能的商业模式转型:一个制造企业的案例研究

发布时间：2018-02-15 11:53

本文关键词： 数字化使能商业模式转型制造企业　出处：《科技进步与对策》2017年03期 　论文类型：期刊论文

【摘要】：在数字化时代,企业最重要的能力是设计和实现以数据资产为核心的商业模式。首先,围绕商业模式的核心要素——客户价值主张和运营模式,总结了数字化时代商业模式转型路径的理论框架。其次,借鉴数字化时代的4种典型商业模式,结合沈阳机床发展历程,对企业的商业模式类型和特征进行了分析。再次,从数字化使能的客户价值主张重塑和运营模式再造两个维度,分析了沈阳机床商业模式转型的动因和路径。最后,基于案例分析,围绕数字化能力、转型过程和转型结果,提出了数字化使能的商业模式转型理论模型。
[Abstract]:In the digital age, the most important ability of an enterprise is to design and implement a business model with data assets as its core. This paper summarizes the theoretical framework of the transition path of the business model in the digital age. Secondly, using the four typical business models of the digital age for reference, combined with the development process of Shenyang machine tool, the paper analyzes the types and characteristics of the business model of the enterprise. This paper analyzes the causes and paths of the transformation of Shenyang machine tool business model from the two dimensions of customer value proposition of digital enabling and operation model reengineering. Finally, based on the case study, it revolves around digitization capability, transformation process and transformation result. A theoretical model of digital enabling business model transformation is proposed.
【作者单位】：沈阳航空航天大学经济与管理学院;
【基金】：国家自然科学基金项目(71402105) 辽宁省社科联项目(2016lslktzdian-08) 辽宁省教育厅项目(L201638)
【分类号】：F274

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