基于资金约束零售商的双渠道制造商贸易信贷与提前订货折扣契约选择策略研究

发布时间：2018-07-02 12:51

本文选题：需求不确定 + 双渠道　；参考：《系统工程理论与实践》2017年05期

【摘要】：在市场需求不确定情形下,研究了当零售商存在资金约束,而双渠道制造商采用三种不同契约策略时,供应链各主体运作策略和收益.结果指出:当零售商资金不足而制造商为其提供贸易信贷契约时,零售商订货资金不足的困境得到有效解决,零售商和双渠道制造商的利润均高于无任何契约时各主体利润;当零售商资金不足而制造商在其网络渠道提供提前订货折扣契约时,制造商的利润始终高于无任何契约时其所得的利润,而零售商的利润始终不高于无任何契约时其所得的利润;最后,当制造商联合采用两种不同契约时,制造商收益始终高于零售商无资金约束时其所得利润,即供应链中零售商资金约束困境对制造商来说并非始终是有害的,制造商可以通过在双渠道联合采用两种不同契约的方法获得更多的收益.
[Abstract]:In the case of uncertain market demand, when the retailer has financial constraints and the dual-channel manufacturer adopts three different contract strategies, the operation strategy and revenue of the supply chain are studied. The results show that when the retailer is short of funds and the manufacturer provides the trade credit contract, the dilemma of the retailer's insufficient order funds is effectively solved, and the profit of the retailer and the manufacturer of the double channel is higher than that of the main body without any contract. When retailers are underfunded and manufacturers offer discount contracts for early orders through their network channels, the manufacturer's profits are always higher than they would have been in the absence of any contracts, The retailer's profit is never higher than that of the retailer without any contract. Finally, when the manufacturer adopts two different contracts, the manufacturer's profit is always higher than the retailer's profit if the retailer has no financial constraints. That is, the retailer's financial constraint is not always harmful to the manufacturer in the supply chain, and the manufacturer can make more profit by using two different contracts in two channels.
【作者单位】：河南师范大学商学院;华南理工大学工商管理学院;
【基金】：国家自然科学基金(71131003,71402171) 河南省高等学校哲学社会科学应用研究重大项目(2017-YYZD-10)~~
【分类号】：F274

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