基于扎根理论的农民创业者的资源拼凑策略研究

发布时间：2018-07-02 11:45

  本文选题：农民创业 + 创造性拼凑　； 参考：《农业经济问题》2017年09期

【摘要】：创造性拼凑是创业者应对资源困境的重要策略。农民创业者因地域特点、自身文化水平等因素的限制,更有可能在资源方面遭遇严重挑战。那么,成功的农民创业者如何通过有效地资源管理以应对资源困境?本研究以2014年CCTV《致富经》栏目中52个农民创业故事为样本,采用扎根理论研究的编码程序探究了中国农民创业者的资源管理行为与资源拼凑策略。研究识别了农民创业者资源拼凑的六个领域与十七种具体策略,这一发现不仅拓展了Baker等(2005)关于创造性拼凑的研究结论,还揭示了农民创业情境下资源拼凑行为的独特之处。本文不仅丰富了创造性拼凑理论和农民创业理论,而且对于农民创业实践也有借鉴价值。
[Abstract]:Creative patchwork is an important strategy for entrepreneurs to cope with resource dilemmas. Due to the limitation of local characteristics and their own educational level, peasant entrepreneurs are more likely to encounter serious challenges in terms of resources. So how can successful farmers manage their resources effectively? Based on 52 stories of farmers' entrepreneurship in 2014 CCTV, this study explored the resource management behavior and resource patching strategy of Chinese peasant entrepreneurs by using the coding program of rooted theoretical research. The study identifies six areas and 17 specific strategies for resource patching of farmers' entrepreneurs. This discovery not only extends the research conclusions of Baker et al. (2005) on creative patching, but also reveals the unique features of resource patching in the context of farmers' entrepreneurship. This paper not only enriches the creative patchwork theory and the farmer entrepreneurship theory, but also has the reference value to the farmer entrepreneurship practice.
【作者单位】： 燕山大学经济管理学院/创新与创业研究中心;中国海洋大学管理学院;
【基金】：国家自然科学基金项目(编号:71302176;71672167;71572186)
【分类号】：F279.2;F323.6
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本文编号：2090013