基于动态能力理论的企业交流管理研究

发布时间：2018-07-02 20:05

本文选题：企业交流 + 动态能力　；参考：《当代财经》2017年02期

【摘要】：企业交流是企业在动态复杂环境中获取竞争优势的重要工具,动态能力在企业交流管理中起核心驱动作用。在战略层面,企业应通过交流资源的认知、创建、整合和重构,适时调整和设计符合环境变化要求的企业战略、文化与交流战略。在操作层面,企业应通过组织结构的支撑和信息技术的保障,促进内外部交流的有效执行与相互衔接,推动企业交流战略的实施与实现。企业交流的评价、分析与反馈活动联结其战略层面和操作层面,使两者形成良性的循环。
[Abstract]:Enterprise communication is an important tool for enterprises to gain competitive advantage in the dynamic and complex environment. Dynamic ability plays a core driving role in the management of enterprise communication. At the strategic level, the enterprise should adjust and design enterprise strategy, culture and communication strategy in a timely manner by exchanging the cognition of resources, creating, integrating and reconstructing. On the operating level, the enterprise should promote the effective implementation of the internal and external communication and the mutual link through the support of the organizational structure and the information technology, and promote the implementation and Realization of the enterprise communication strategy. The evaluation of the enterprise communication, the analysis and the feedback activities are linked to the strategic level and the operational level, so that the two forms a virtuous cycle.
【作者单位】：天津科技大学经济与管理学院;天津科技大学食品安全战略与管理研究中心;
【基金】：教育部人文社科研究一般项目“企业食品安全风险交流研究”(15YJA630007) 天津科技大学食品安全战略与管理研究中心“十三五”规划重大项目“食品安全舆情分析及应对策略”
【分类号】：F272.3

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