基于传染病模型的企业集群危机传播机理研究

发布时间：2019-04-22 13:45

【摘要】：随着世界市场经济的开放,企业集群已经成为世界经济体中重要的组成部分。在经济全球化的大背景下,企业集群表现出了强大的竞争优势。在国内,随着改革开放,企业集群对我国经济的增长有着功不可没的作用,其中,企业集群对浙江省的经济建设尤为明显。同样,随着世界经济全球化和信息时代的来临,企业集群面临的生产经营环境也变得越来越复杂,各种各样可预见、不可预见的危机层出不穷。集群企业因其独特的地理优势,具有很强的核心竞争力。集群企业可以降低生产成本、节约运输成本、共享资源优势。但同样,集群企业要承担比单个企业更多的危机风险。作为集群企业,很容易出现“一荣俱荣,一损俱损”的现象。目前,大多数的企业集群普遍缺乏危机管理意识,缺乏正确面对及处理危机的态度。一旦发生危机,企业集群往往采取“临时抱佛脚”的态度,这种不科学的行为使得危机管理的效果极为不佳。本文主要研究的是企业集群内生性危机中的传染病危机。首先详细分析了企业集群经常出现的各种传染病危机,通过对企业集群危机产生原因的详细剖析,经研究论证发现企业集群危机传播具有传染性,其传播原理与传染病传染的原理类似。因此通过建立传染病模型对危机在集群企业的传播机理进行研究,找到危机传播的规律,为集群企业有效及时地防范危机奠定基础。最后对浙江省金华火腿企业集群质量危机事件进行全方位的研究,从而论证此模型的现实意义。为今后企业集群提出合理规避危机的措施。
[Abstract]:With the opening of the world market economy, enterprise cluster has become an important part of the world economy. Under the background of economic globalization, enterprise cluster shows strong competitive advantage. In China, with the reform and opening-up, the enterprise cluster plays an important role in the economic growth of our country, especially for the economic construction of Zhejiang Province. Similarly, with the globalization of the world economy and the advent of the information age, the production and management environment faced by enterprise clusters has become more and more complex, and a variety of predictable and unpredictable crises emerge one after another. Cluster enterprises have strong core competitiveness because of their unique geographical advantages. Cluster enterprises can reduce production costs, save transportation costs, and share the advantages of resources. But similarly, cluster enterprises have to bear more crisis risks than individual enterprises. As a cluster of enterprises, it is easy to appear "both glory and loss" phenomenon. At present, most enterprise clusters lack the consciousness of crisis management and the attitude to face and deal with the crisis correctly. In the event of a crisis, enterprise clusters tend to adopt a "temporary attitude". This unscientific behavior makes the effect of crisis management very poor. This paper mainly studies the contagious disease crisis in the endogenous crisis of enterprise cluster. First of all, it analyzes in detail all kinds of infectious disease crises that often appear in the enterprise cluster, and through the detailed analysis of the causes of the enterprise cluster crisis, it is found that the transmission of the enterprise cluster crisis is contagious through the research and demonstration. The principle of transmission is similar to that of infectious diseases. Therefore, through the establishment of infectious disease model to study the transmission mechanism of crisis in cluster enterprises, find out the law of crisis transmission, and lay the foundation for the cluster enterprises to prevent the crisis effectively and timely. Finally, the quality crisis event of Jinhua ham enterprise cluster in Zhejiang Province is studied in an all-round way, and the practical significance of this model is demonstrated. Put forward reasonable measures to avoid the crisis for the future enterprise cluster.
【学位授予单位】：长春工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272.3

【参考文献】