从漏斗模型看运营商的移动互联网应用如何淘金
发布时间：2018-10-18 11:27
【摘要】：电信运营商加入移动互联网应用竞争,如何才能盈利?根据移动互联网用户发展的典型阶段,提出了"有人来—喜欢用—愿意买"3阶段漏斗模型,并以此模型为基础分析在不同阶段中运营商现有做法的问题及建议采取的策略。
[Abstract]:How can telecom operators make profits if they join in the competition of mobile Internet applications? According to the typical stage of mobile Internet users' development, this paper puts forward a three-stage funnel model of "someone comes, likes to use-willing to buy", and based on this model, analyzes the problems of operators' existing practices in different stages and suggests the strategies to be adopted.
【作者单位】： 中国电信股份有限公司广州研究院;
【分类号】：F626
本文编号：2278987
[Abstract]:How can telecom operators make profits if they join in the competition of mobile Internet applications? According to the typical stage of mobile Internet users' development, this paper puts forward a three-stage funnel model of "someone comes, likes to use-willing to buy", and based on this model, analyzes the problems of operators' existing practices in different stages and suggests the strategies to be adopted.
【作者单位】： 中国电信股份有限公司广州研究院;
【分类号】：F626
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1 徐静;柴雪芳;;从漏斗模型看运营商的移动互联网应用如何淘金[J];电信科学;2013年S1期
，本文编号：2278987
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