江西博莱高科发展战略研究

发布时间：2018-06-08 17:59

本文选题：农业 + 肉类食品企业　；参考：《贵州财经大学》2017年硕士论文

【摘要】：我国农业发展历史悠久,长期以来农业是我国国民经济的基础产业,在国民经济中占有重要地位,加快实现农业现代化是促进我国经济快速发展,提高国际竞争力,实现中国梦的重要组成部分,因此农业在国民经济发展进程中,对整个国民经济稳定健康发展有着重要意义,还因为我国农村面积大,人口多的状况,农业的良性发展关系到国计民生,具有重要的政治意义。近年来,中央提出了农业产业化的发展战略,本文对农业产业化龙头企业江西博莱农业高科技股份有限公司的发展战略进行了研究,对该企业的基本现状进行了充分调查,江西博莱农业高科技股份有限公司是以猪肉加工业为中心的集团公司,集团以农业生态发展为目标,产业链建设初具规模,本研究运用企业战略管理理论分析工具对如何制定公司战略进行了详细分析,用PEST分析法分析了公司的政治、经济、社会文化和科技外部环境情况对公司发展的影响,运用战略管理中的波特五力竞争分析法分析公司的市场竞争力、运用SWOT分析法分析公司发展的优势、劣势、机会和威胁,在上述因素分析的基础上得出该公司的发展战略:开拓新市场,开发新产品,提高产品的市场占有率;完善产业链,加快一体化建设;实施品牌战略,建设行业龙头企业。在如何保障战略的实施上,提出了从企业的人才和制度建设、资金和技术水平上进行保障。
[Abstract]:China has a long history of agricultural development. For a long time, agriculture is the basic industry of our national economy and occupies an important position in the national economy. Speeding up the realization of agricultural modernization is to promote the rapid economic development of our country and improve its international competitiveness. The realization of Chinese Dream is an important component, so agriculture is of great significance to the stable and healthy development of the whole national economy in the process of national economic development, and also because of the large rural area and large population in our country. The benign development of agriculture relates to the national economy and people's livelihood, has the important political significance. In recent years, the central government has put forward the development strategy of agricultural industrialization. In this paper, the development strategy of Jiangxi Bolai Agricultural High-Tech Co., Ltd., a leading enterprise of agricultural industrialization, has been studied, and the basic status of this enterprise has been fully investigated. Jiangxi Bolai Agricultural High-Tech Co., Ltd. is a group company with pork processing industry as its center. The group aims at the development of agricultural ecology, and the industrial chain construction is beginning to take shape. This study makes a detailed analysis of how to formulate the company strategy by using the enterprise strategy management theory analysis tool, and analyzes the influence of the company's politics, economy, social culture and the external environment of science and technology on the company's development by pest analysis. This paper analyzes the market competitiveness of the company by using Porter's five forces competitive analysis method in strategic management, and analyzes the strengths, weaknesses, opportunities and threats of the company's development by using SWOT analysis method. Based on the analysis of the above factors, the development strategy of the company is obtained: to open up new market, to develop new products, to increase the market share of the products, to perfect the industrial chain, to speed up the integration construction, to implement the brand strategy and to build the leading enterprises in the industry. How to guarantee the implementation of the strategy is put forward from the talent and system construction, capital and technical level.
【学位授予单位】：贵州财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F324;F272

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