县域经济背景下包商银行土右旗支行发展战略研究
发布时间：2018-11-09 10:31
【摘要】：当前县域经济在我国社会经济中占有重要地位,县域经济的发展对于我国社会经济的发展具有重要的推动作用,符合当前我国城镇化发展战略,有助于社会发展。包商银行作为一家根植于包头的金融机构,自成立以来,一直以助推地方经济发展为己任,实现了地方经济发展与自身经营发展的良好契合。土右旗地处呼包鄂“金三角”腹地,交通条件便利,地理位置良好。土右旗目前被列为呼包鄂城镇群发展规划,是包头市唯一列入的旗县。土右旗的文化、矿产、土地等资源丰富,具有广阔的发展前景。但是受外部发展环境及产业发展结构制约,近年来经济增速呈波动下行趋势。在县域经济背景下,作为最重要的县域金融机构,如果包商银行土右旗支行能够抢占先机,率先在县域进行战略布局,分享红利.在获得经济利益的同时,还能进一步提高银行社会声望、提升品牌影响力,研究县域经济背景下的包商银行土右旗支行的发展战略问题具有重要的现实意义和研究价值。 本论文结合国内外相关银行发展战略理论,以当前包商银行土右旗支行的发展现状、发展中存在的问题分析为依据,以包商银行土右旗支行为研究对象,首先本文对包商银行土右旗支行面临的政治、经济、技术、社会文化等外部环境进行了分析,在掌握了翔实的第二手资料的基础上,总结和归纳了影响包商银行土右旗支行制定发展战略的内部资源与能力条件。其次运用SWOT法对包商银行土右旗支行所具有的优势、劣势和面临的机会和挑战进行了全面的分析,并确定了包商银行土右旗支行的战略定位和战略目标。最后,通过为新型社区提供金融服务、金融支持产业发展、与其他金融机构开展合作及完善金融体系等方面提出了可操作的战略实施策略。本文的研究为包商银行土右旗支行实现可持续发展提供了战略方向,提升了银行的核心竞争能力,同时对我国其他银行的发展战略制定也具有一定的参考价值。
[Abstract]:The county economy plays an important role in the social economy of our country at present. The development of the county economy plays an important role in promoting the development of our country's social economy, which accords with the current urbanization development strategy of our country and contributes to the social development. As a financial institution rooted in Baotou, the contractor bank has been promoting the development of local economy since its establishment, and has realized the good agreement between local economic development and its own development. Tuyou Banner is located in Hubao E "Golden Triangle" hinterland, traffic conditions are convenient, geographical location is good. Tuyou Banner is currently listed as the development plan of Hubao-E Town Group and the only county in Baotou City. Tuyou Banner's cultural, mineral, land and other resources are rich, with broad prospects for development. However, due to the external development environment and industrial development structure, the economic growth rate fluctuates downward in recent years. Under the background of county economy, as the most important county financial institution, if the subbranch of Tuyong flag of the contractor bank can seize the first chance, it will take the lead in the strategic layout and share the dividend in the county area. At the same time, it can further improve the social prestige and brand influence of banks. It has important practical significance and research value to study the development strategy of Tuyong Banner Branch of the contractor Bank under the background of county economy. This paper combines the development strategy theory of domestic and foreign banks, based on the current situation of the development of Tuyong Banner Branch of the contractor Bank, and analyzes the existing problems in the development, and studies the behavior of Tuyong Banner Branch of the contractor Bank. First of all, this paper analyzes the political, economic, technical, social and cultural environment facing the Tuyong Banner Branch of the contractor Bank, and on the basis of mastering the detailed second-hand data, This paper summarizes and summarizes the internal resources and ability conditions that influence the development strategy of Tuyong Banner Branch of the contractor Bank. Secondly, the paper makes a comprehensive analysis of the advantages, disadvantages, opportunities and challenges faced by the Tuyong Banner Branch of the contractor Bank by using the SWOT method, and determines the strategic positioning and strategic objectives of the Tuyong Banner Branch of the contractor Bank. Finally, by providing financial services for new communities, supporting the development of industry, cooperating with other financial institutions and perfecting the financial system, the paper puts forward operational strategies for the implementation of the strategy. The research in this paper provides a strategic direction for the sustainable development of the Tuyong Banner Branch of the contractor Bank, promotes the core competitiveness of the banks, and also has certain reference value for the formulation of the development strategy of other banks in China.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F832.33
本文编号：2320147
[Abstract]:The county economy plays an important role in the social economy of our country at present. The development of the county economy plays an important role in promoting the development of our country's social economy, which accords with the current urbanization development strategy of our country and contributes to the social development. As a financial institution rooted in Baotou, the contractor bank has been promoting the development of local economy since its establishment, and has realized the good agreement between local economic development and its own development. Tuyou Banner is located in Hubao E "Golden Triangle" hinterland, traffic conditions are convenient, geographical location is good. Tuyou Banner is currently listed as the development plan of Hubao-E Town Group and the only county in Baotou City. Tuyou Banner's cultural, mineral, land and other resources are rich, with broad prospects for development. However, due to the external development environment and industrial development structure, the economic growth rate fluctuates downward in recent years. Under the background of county economy, as the most important county financial institution, if the subbranch of Tuyong flag of the contractor bank can seize the first chance, it will take the lead in the strategic layout and share the dividend in the county area. At the same time, it can further improve the social prestige and brand influence of banks. It has important practical significance and research value to study the development strategy of Tuyong Banner Branch of the contractor Bank under the background of county economy. This paper combines the development strategy theory of domestic and foreign banks, based on the current situation of the development of Tuyong Banner Branch of the contractor Bank, and analyzes the existing problems in the development, and studies the behavior of Tuyong Banner Branch of the contractor Bank. First of all, this paper analyzes the political, economic, technical, social and cultural environment facing the Tuyong Banner Branch of the contractor Bank, and on the basis of mastering the detailed second-hand data, This paper summarizes and summarizes the internal resources and ability conditions that influence the development strategy of Tuyong Banner Branch of the contractor Bank. Secondly, the paper makes a comprehensive analysis of the advantages, disadvantages, opportunities and challenges faced by the Tuyong Banner Branch of the contractor Bank by using the SWOT method, and determines the strategic positioning and strategic objectives of the Tuyong Banner Branch of the contractor Bank. Finally, by providing financial services for new communities, supporting the development of industry, cooperating with other financial institutions and perfecting the financial system, the paper puts forward operational strategies for the implementation of the strategy. The research in this paper provides a strategic direction for the sustainable development of the Tuyong Banner Branch of the contractor Bank, promotes the core competitiveness of the banks, and also has certain reference value for the formulation of the development strategy of other banks in China.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F832.33
【参考文献】
相关期刊论文 前10条
1 谭忠富,李翔,刘严,韩勇;发电市场竞争中的博弈论模型及求解方法(英文)[J];电工技术学报;2004年06期
2 臧学鹏;;浅议商业银行对公业务发展问题和对策[J];经营管理者;2011年07期
3 李斌;;我国商业银行中间业务创新与发展战略[J];经营管理者;2014年15期
4 杨明基;;县域经济发展的金融支持研究[J];甘肃金融;2012年01期
5 冯雷鸣;企业战略理论的发展和创新[J];经济与管理;2003年01期
6 张慧霞;王庆东;;我国中小商业银行转型战略SWOT模型研究[J];合作经济与科技;2013年03期
7 何蛟;;企业发展战略规划的分析评价体系[J];经营与管理;2011年02期
8 安鹏;;城市商业银行发展战略研究[J];合作经济与科技;2012年13期
9 郭天宝;;论金融支持县域经济发展的对策建议[J];金融经济;2014年10期
10 薛香娣;宋啸啸;;新形势下商业银行的可持续发展战略[J];经济导刊;2012年02期
，本文编号：2320147
本文链接：https://www.wllwen.com/jingjilunwen/zhengzhijingjixuelunwen/2320147.html
