词媒体传播现象研究

发布时间：2018-11-21 14:10

【摘要】：词媒体是网络传播的结果,其本身又是一种传播现象。本文将词媒体传播现象作为研究重点。通过梳理词媒体的概念为词媒体传播现象下定义；分析词媒体传播现象的背景；研究词媒体传播现象的表现方式；特别提出词媒体传播的特殊现象——“关键词”；最后分析词媒体传播需要注意的问题,呈现一个全面的词媒体传播现象研究报告。首先,本文运用文献分析法研究并得出词媒体的概念,词媒体是指以浓缩信息的词为载体,存载并借助其它渠道快速传播信息的新型虚拟媒体形态。在此基础上,从传播学角度分解词媒体传播过程,研究分解过程中所反映的普遍现象,进而概括出词媒体传播现象的定义。接着,分析描述词媒体兴盛的背景,人们生活节奏的加快,公民意识的觉醒,互联网的高速发展等等都加快了词媒体的传播速度。其中,互联网区域的扩大是词媒体快速发展的最大背景。之后,通过系统的调查梳理和归纳演绎,将词媒体传播现象的表现方式归纳为政治、经济、文化三个话语群,每个话语群又提出三个具体的现象,试图较为全面地为读者展现词媒体传播现象。再次,本章创造性地提出词媒体传播的特殊现象——关键词。从关键词理论出发,研究关键词传播现象的具体应用,总结出关键词的价值。最后,从现象出发,提出词媒体传播应该注意的两个问题。
[Abstract]:Word media is the result of network communication, which itself is a communication phenomenon. This paper focuses on the phenomenon of word media communication. Through combing the concept of ci media to define the phenomenon of word media communication; analyzing the background of word media communication phenomenon; studying the expression mode of word media communication phenomenon; especially putting forward the special phenomenon of word media communication-"keyword"; Finally, the paper analyzes the problems that should be paid attention to and presents a comprehensive report on the phenomenon of word media communication. Firstly, this paper uses literature analysis to study and obtain the concept of word media, which refers to a new type of virtual media form, which is a new type of virtual media, which takes the word as the carrier of concentrated information and stores and spreads information through other channels. On this basis, this paper analyzes the process of word media communication from the angle of communication, studies the general phenomenon reflected in the process of word media communication, and then generalizes the definition of word media communication phenomenon. Then, the paper analyzes the background of the prosperity of ci media, the quickening of people's life rhythm, the awakening of civic consciousness, the rapid development of Internet, and so on. Among them, the expansion of the Internet area is the biggest background for the rapid development of word media. Then, through systematic investigation and deduction, the expression of the phenomenon of word media communication is summed up into three discourse groups: politics, economy and culture, and each discourse group puts forward three concrete phenomena. This paper attempts to show the phenomenon of ci media communication for readers in a more comprehensive way. Thirdly, this chapter creatively puts forward the special phenomenon of word media communication-keyword. Based on keyword theory, this paper studies the application of keyword communication, and summarizes the value of keyword. Finally, from the phenomenon, put forward the word media should pay attention to two issues.
【学位授予单位】：山西大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G206

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