广东省加油站开发项目管理研究
发布时间：2018-12-29 16:01
【摘要】：纵览全球，世界经济快速迅猛的发展，伴随着国际石油价格的节节攀升，阿联酋、日本、印度、俄罗斯等国家都在建设自己的原油市场，以期争取更多的价格话语权，在如此复杂错综的国际形势之下，随着经济的开放发展，世界知名石油企业品牌开始陆续入驻，我国的成品油市场开始正式的引入竞争。石油，无论对于哪一个国家来说，都是政治经济军事命脉，都是被国家严格掌控，所以在这种形式之下，成品油企业在成品油市场尚处于市场竞争主体地位，面对越来越复杂的石油市场，成品油销售企业如何在激烈竞争中持续发展，成为新的课题。加油站，作为零售的最终端，一直是利润和预客户直接沟通的最直观的体现，也是公司盈利的主要渠道。在重要性的角度来说，加油站是重中之重，加油站项目开发的成败可以直接决定一个成品油销售企业在市场的占有率、盈利程度等，而这些指标严重的制约着一个企业的生存和发展。但是，加油站开发项目有其局限性，首先，通常资金的投入量都非常巨大，其次因为市场竞争制约，所以投资的周期都很长，而且因为项目的特殊性，项目可能涉及的领域都很宽。并受到国家经济、土地等调控政策影响。所以，在加油站项目中，，需要应用到大量的项目风险管理知识，在我国，项目风险管理都尚处于起步阶段，对于加油站开发项目的风险管理能力和研究都相对欠缺，使之在风险管理方面一直处于一个比较薄弱的地位，这种薄弱，给依托加油站这种销售终端的销售企业带来了很大的风险。所以，用一些可行的方法来综合提高加油站开发项目的风险管理就显得极为迫切。在本文中，依托加油站项目开发的实地案例，有侧重的对于加油站开发项目的风险进行识别，并进行识别后的评估、应对及监控。从项目的决策阶段开始，到进入施工的准备阶段、建设阶段再到最后的项目运行，力求以较为全面的角度，进行风险识别。并且特别针对加油站项目的开发特点，对风险的识别、评估、应对、监控方面做出归纳总结。并且以B加油站作为案例，从理论和实际相结合的角度，进行了项目风险的应对性分析，力求为项目涉及的企业和人员提供行之有效的方法和思路。
[Abstract]:With the rapid and rapid development of the world economy and the rising international oil prices, countries such as the United Arab Emirates, Japan, India, Russia and other countries are building their own crude oil markets in order to gain more price voice. In such a complicated international situation, with the opening up of the economy, the world famous oil enterprise brands began to come in one after another, and China's refined oil market began to formally introduce competition. For any country, oil is the lifeblood of politics, economy, and military affairs, and is strictly controlled by the state. Therefore, under this form, oil products enterprises are still in the dominant position of market competition in the oil products market. In the face of more and more complex oil market, how to develop continuously in the fierce competition has become a new subject. Gas station, as the final end of retail, has been the most direct expression of profit and customer direct communication, and also the main channel of company profit. In terms of importance, gas stations are the top priority. Success or failure in the development of gas station projects can directly determine the market share and profitability of a finished oil sales enterprise. These indicators seriously restrict the survival and development of an enterprise. However, gas station development projects have their limitations. Firstly, the amount of capital input is very large. Secondly, because of market competition constraints, the investment cycle is very long, and because of the particularity of the project, The scope of the project is wide. And by the national economy, land and other regulatory policies. Therefore, in the gas station project, need to apply a lot of project risk management knowledge, in our country, the project risk management is still in the initial stage, for the gas station development project risk management ability and research are relatively lacking. So that it has been in a relatively weak position in risk management, this weakness, to rely on the gas station sales terminal sales enterprises brought a great deal of risk. Therefore, it is urgent to improve the risk management of gas station development project by some feasible methods. In this paper, based on the field case of gas station project development, the risk of gas station development project is identified, and the evaluation, response and monitoring are carried out. From the decision stage of the project to the preparation stage of construction, the construction phase and the final operation of the project, the author tries to identify the risks from a more comprehensive point of view. And especially for the development characteristics of gas station projects, risk identification, assessment, response, monitoring and summary. And taking B gas station as a case, from the angle of combining theory and practice, this paper analyzes the coping ability of the project risk, and tries to provide effective methods and ideas for the enterprises and personnel involved in the project.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.22;F272.3
本文编号：2395033
[Abstract]:With the rapid and rapid development of the world economy and the rising international oil prices, countries such as the United Arab Emirates, Japan, India, Russia and other countries are building their own crude oil markets in order to gain more price voice. In such a complicated international situation, with the opening up of the economy, the world famous oil enterprise brands began to come in one after another, and China's refined oil market began to formally introduce competition. For any country, oil is the lifeblood of politics, economy, and military affairs, and is strictly controlled by the state. Therefore, under this form, oil products enterprises are still in the dominant position of market competition in the oil products market. In the face of more and more complex oil market, how to develop continuously in the fierce competition has become a new subject. Gas station, as the final end of retail, has been the most direct expression of profit and customer direct communication, and also the main channel of company profit. In terms of importance, gas stations are the top priority. Success or failure in the development of gas station projects can directly determine the market share and profitability of a finished oil sales enterprise. These indicators seriously restrict the survival and development of an enterprise. However, gas station development projects have their limitations. Firstly, the amount of capital input is very large. Secondly, because of market competition constraints, the investment cycle is very long, and because of the particularity of the project, The scope of the project is wide. And by the national economy, land and other regulatory policies. Therefore, in the gas station project, need to apply a lot of project risk management knowledge, in our country, the project risk management is still in the initial stage, for the gas station development project risk management ability and research are relatively lacking. So that it has been in a relatively weak position in risk management, this weakness, to rely on the gas station sales terminal sales enterprises brought a great deal of risk. Therefore, it is urgent to improve the risk management of gas station development project by some feasible methods. In this paper, based on the field case of gas station project development, the risk of gas station development project is identified, and the evaluation, response and monitoring are carried out. From the decision stage of the project to the preparation stage of construction, the construction phase and the final operation of the project, the author tries to identify the risks from a more comprehensive point of view. And especially for the development characteristics of gas station projects, risk identification, assessment, response, monitoring and summary. And taking B gas station as a case, from the angle of combining theory and practice, this paper analyzes the coping ability of the project risk, and tries to provide effective methods and ideas for the enterprises and personnel involved in the project.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.22;F272.3
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本文编号：2395033
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