长春城市形象传播研究
发布时间：2019-01-02 18:38
【摘要】：著名的城市地区经济学家帕斯卡尔·马拉加尔曾说过，将来对世界大多数人来说，区别他们的标志是城市和城市的生活形态，而不是国家。这意味着城市在未来的国民经济和社会发展中扮演着越来越重要的作用。随着全球经济一体化的不断深入以及我国改革开放程度的不断扩大，国家间的竞争早已被城市间的竞争所替代。城市作为区域政治、经济和文化的中心，在社会发展中起着不可忽视的作用。而城市形象作为区别城市的标识，越来越多的被全世界人们所关注。 现如今，我国的城市形象传播已经进入到了重要的发展阶段。各个城市都已逐步认识到了城市品牌塑造对于城市形象传播的决定性作用。但是，由于品牌意识的缺失以及对受众心理研究的不足，，导致在城市形象传播的过程当中仍然存在着一些问题。本文以长春市为讨论对象，结合相关研究中的经验和教训，针对城市形象传播中存在的一些问题进行系统分析。结果表明：长春的城市形象传播较我国其他一些发达城市相比还处于起步阶段，传播方式和传播内容还有待深入探索。 本论文首先对长春的城市形象传播现状出发，结合长春的历史形象沿革，总结出长春区别于其他城市所独有的特殊优势、以及在城市形象传播过程中亟待解决的问题。同时结合国内三个成功的城市形象传播案例进行分析，提出对长春城市形象传播方面的一些解决策略。通过本文的分析，希望能够为长春在未来的城市形象传播和城市品牌塑造活动提供一些指导和借鉴。
[Abstract]:Pascal Malagar, a famous urban economist, once said that for most people in the world in the future, the difference between them is the city and its life style, not the state. This means that cities are playing an increasingly important role in the future national economy and social development. With the deepening of global economic integration and the continuous expansion of China's reform and opening up, the competition among countries has been replaced by the competition among cities. As the center of regional politics, economy and culture, city plays an important role in social development. The image of the city as the symbol of the difference between the city, more and more people around the world. Nowadays, China's urban image communication has entered an important stage of development. Each city has gradually recognized the decisive role of city brand shaping for the transmission of city image. However, due to the lack of brand awareness and the lack of psychological research on the audience, there are still some problems in the process of city image transmission. This paper takes Changchun as the discussion object, combines the experience and the lesson in the related research, carries on the systematic analysis to some problems existing in the city image dissemination. The results show that the city image communication of Changchun is still in its infancy compared with other developed cities in China. Based on the current situation of Changchun's urban image communication and the history of Changchun's historical image, this paper summarizes the special advantages that Changchun is unique to other cities and the problems to be solved in the process of city image communication. At the same time, three successful cases of city image communication in China are analyzed, and some solutions to Changchun city image communication are put forward. Through the analysis of this paper, we hope to provide some guidance and reference for Changchun's future urban image dissemination and urban brand building activities.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G206
本文编号：2398840
[Abstract]:Pascal Malagar, a famous urban economist, once said that for most people in the world in the future, the difference between them is the city and its life style, not the state. This means that cities are playing an increasingly important role in the future national economy and social development. With the deepening of global economic integration and the continuous expansion of China's reform and opening up, the competition among countries has been replaced by the competition among cities. As the center of regional politics, economy and culture, city plays an important role in social development. The image of the city as the symbol of the difference between the city, more and more people around the world. Nowadays, China's urban image communication has entered an important stage of development. Each city has gradually recognized the decisive role of city brand shaping for the transmission of city image. However, due to the lack of brand awareness and the lack of psychological research on the audience, there are still some problems in the process of city image transmission. This paper takes Changchun as the discussion object, combines the experience and the lesson in the related research, carries on the systematic analysis to some problems existing in the city image dissemination. The results show that the city image communication of Changchun is still in its infancy compared with other developed cities in China. Based on the current situation of Changchun's urban image communication and the history of Changchun's historical image, this paper summarizes the special advantages that Changchun is unique to other cities and the problems to be solved in the process of city image communication. At the same time, three successful cases of city image communication in China are analyzed, and some solutions to Changchun city image communication are put forward. Through the analysis of this paper, we hope to provide some guidance and reference for Changchun's future urban image dissemination and urban brand building activities.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G206
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本文编号：2398840
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