自媒体时代下体育新闻评论的发展历程与趋势研究

发布时间：2019-06-22 07:50

【摘要】：进入21世纪以来,以数字技术、网络技术为核心的信息传播技术得到了飞速发展,媒体发展日新月异,媒介融合越演愈烈,与此同时,信息生产方式和传播方式也发生了巨大的转变,这也使得各国乃至世界的传媒格局发生着改变,并且对全球的政治、经济和社会发展产生重大的影响。自媒体的出现和迅猛发展打破了传媒机构对新闻信息传播的垄断,使得传播主体多元化。而一些自媒体平台的出现、功能的逐渐完善以及操作的便捷性更是大大提升了信息传播的速度和广度,而信息传播的内容也更加丰富。但自媒体的发展同时也给传统的媒介结构带来了很大冲击,日趋复杂的媒介生态环境,增加了主流媒体的舆论引导的负担。自媒体时代的体育新闻评论在传播主体、传播内容及传播方式上也发生着变革,因此,对自媒体时代体育新闻评论发展的研究十分必要。本文旨在从新闻传播学和媒介生态学的视角对自媒体时代的体育新闻评论的发展现状进行分析,全文主要包括以下几个方面:首先,笔者从基本概念、发展历程对自媒体时代及其特点、体育新闻评论的发展历程进行了全面的分析,为本文的研究奠定一定的基础。其次,笔者就自媒体时代下体育新闻评论呈现的新的特征进行详细的叙述,并分析自媒体时代下影响体育新闻评论发展的内外部因素。再次,结合案例分析自媒体时代下体育新闻评论发展中出现的问题和发展趋势,以探寻促进自媒体时代体育新闻评论发展的建议。最后,针对以上问题,笔者从不同的角度提出了建议,在促进自媒体时代体育新闻评论发展中一定要发挥自媒体用户自律、媒体他律以及政府宏观调控的作用,集合多方力量共同打造和谐、优良、可持续的自媒体传播环境,从而推动体育新闻评论的健康发展。
[Abstract]:Since the beginning of the 21st century, the information communication technology with digital technology and network technology as the core has been developed rapidly, the media development is changing with each passing day, the media fusion is becoming more and more intense, at the same time, the mode of information production and communication has also undergone great changes, which has also changed the media pattern of countries and even the world, and has a great impact on the global political, economic and social development. Since the emergence and rapid development of the media, the monopoly of media organizations on the dissemination of news information has been broken, and the main body of communication has been diversified. The emergence of some self-media platforms, the gradual improvement of functions and the convenience of operation have greatly improved the speed and breadth of information dissemination, and the content of information dissemination is also richer. However, since the development of the media, it has also brought great impact to the traditional media structure. The increasingly complex media ecological environment has increased the burden of public opinion guidance of the mainstream media. Since the media era, sports news comments have also undergone changes in the main body, communication content and mode of communication. Therefore, it is necessary to study the development of sports news comments in the media era. The purpose of this paper is to analyze the development status of sports news criticism from the perspective of news communication and media ecology. The full text mainly includes the following aspects: first of all, the author makes a comprehensive analysis of the self-media era and its characteristics, and the development course of sports news comment from the perspective of news communication and media ecology, which lays a certain foundation for the study of this paper. Secondly, the author describes in detail the new characteristics of sports news comments in the era of media, and analyzes the internal and external factors that affect the development of sports news comments in the era of media. Thirdly, combined with cases, this paper analyzes the problems and development trends in the development of sports news comments in the era of self-media, in order to explore some suggestions for promoting the development of sports news comments in the era of self-media. Finally, in view of the above problems, the author puts forward some suggestions from different angles. In promoting the development of sports news comments in the era of self-media, we must play the role of self-discipline of self-media users, media heteronomy and government macro-control, and gather various forces to create a harmonious, excellent and sustainable self-media communication environment, so as to promote the healthy development of sports news comments.
【学位授予单位】：西北师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G206

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