轮式拖拉机车罩的产品识别设计研究

发布时间：2018-10-23 07:14

【摘要】：产品识别设计研究的目的是保证产品形象的稳定性和一致性,更好地突出企业的品牌形象。轮式拖拉机车罩的产品识别设计就是以产品系统设计理论为基本方法论,展开具体设计,为企业生产经营和品牌战略服务。首先,对产品识别设计和轮式拖拉机车罩的理论成果与实践成果进行梳理,为后续的概念设计、造型设计和设计评价提供理论支持与技术支持。概念设计部分,以用户调研为切入点,依次进行市场调研、造型规律调研、人-机-环境调研、技术调研和行业法律法规调研,一方面得出产品定位；另一方面为设计评价提供尺度。造型设计部分,在概念设计中的得出的产品定位基础上进行方案设计、结构设计、色彩与标识设计、材料与工艺设计,得出产品最终外观效果。设计评价部分,根据概念设计中得出的设计评价尺度进行显性特征和隐性特征两个维度的设计评价,验证产品识别设计研究方法的可行性。创新点：以产品系统设计方法论指导轮式拖拉机车罩的产品识别设计实践,将理论落地；将产品主题设计和视觉力学的设计思路引入方案构思。
[Abstract]:The purpose of product identification design research is to ensure the stability and consistency of product image and to better highlight the brand image of enterprises. The product identification design of wheeled tractor hood is based on the theory of product system design to carry out the concrete design to serve the production management and brand strategy of the enterprise. Firstly, the theoretical and practical achievements of product identification design and wheeled tractor hood are combed in order to provide theoretical and technical support for subsequent conceptual design, modeling design and design evaluation. The conceptual design part, with user investigation as the breakthrough point, in turn carries on the market research, the modelling law investigation, the man-machine-environment research, the technical investigation and the industry laws and regulations investigation, on the one hand obtains the product localization; On the other hand, it provides the scale for design evaluation. In the part of modeling design, on the basis of the product orientation obtained in the conceptual design, the final appearance effect of the product is obtained by the design of the scheme, the structure design, the color and logo design, the material and process design. In the part of design evaluation, according to the design evaluation scale obtained from conceptual design, the design evaluation of two dimensions, dominant feature and implicit feature, is carried out to verify the feasibility of the research method of product identification and design. Innovation points: the product identification design practice of wheeled tractor hood is guided by the product system design methodology, the theory falls to the ground, and the design ideas of product theme design and visual mechanics are introduced into the scheme conception.
【学位授予单位】：南京工业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：S219.1

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