基于资源基础理论的建筑企业发展战略研究与应用

发布时间：2018-03-26 01:03

本文选题：建筑企业　切入点：资源基础理论　出处：《重庆大学》2013年硕士论文

【摘要】：建筑业作为劳动密集型、资金密集型行业，在国民经济发展中占有重要地位。21世纪以来，我国国民经济高速发展的同时，建筑业也呈现出快速发展的态势。“十二五”期间，国家继续加大房屋及基础设施的建设，建筑业将迎来新的大好发展时机。然而，建筑企业仍然存在资信程度不高、从业人员总体素质偏低、缺乏品牌意识等问题，为了改善这些不利影响，必须充分利用好建筑企业现有资源，从战略管理的高度解决建筑企业现有的问题。资源基础理论认为“企业是各种资源的集合体”，企业所拥有的资源各不相同，资源的不同特性对企业的发展有一定的影响。本文研究的重点就是企业资源是如何影响战略，并建立一个模型框架，通过对建筑企业资源的分析和分类，以此为依据制定企业战略。首先，在对资源基础理论和战略管理的相关理论进行梳理的基础上，本文分析了企业资源与战略的关系，并针对建筑企业的特性，分析了建筑企业资源对战略的影响。其次，本文构建“分析资源——制定战略——发展资源”的战略制定的模式，从对资源的战略价值进行判定入手，以此制定企业未来的发展战略以及资源的发展策略。最后，本文以重庆C建筑公司为案例，在调研了解的基础上，分析了C建筑公司的资源情况，并以此制定了与之相匹配的战略和资源发展策略，，帮助企业解决了实际问题。
[Abstract]:The construction industry, as a labor-intensive and capital-intensive industry, has played an important role in the development of the national economy since the 21st century. At the same time, the construction industry has also shown a rapid development trend during the 12th Five-Year Plan period. The state continues to increase the construction of housing and infrastructure, and the construction industry will usher in a new and excellent opportunity for development. However, construction enterprises still have problems such as low credit level, low overall quality of employees, lack of brand awareness, and so on. In order to improve these adverse effects, it is necessary to make full use of the existing resources of construction enterprises and solve the existing problems of construction enterprises from the height of strategic management. The resource-based theory holds that "the enterprise is a collection of all kinds of resources", the resources owned by the enterprise are different, and the different characteristics of the resources have a certain influence on the development of the enterprise. A model framework is set up to analyze and classify the resources of the construction enterprises and to formulate the enterprise strategy based on the analysis and classification of the resources of the construction enterprises. First of all, on the basis of combing the resource-based theory and strategic management theory, this paper analyzes the relationship between enterprise resources and strategy, and analyzes the impact of construction enterprise resources on strategy according to the characteristics of construction enterprises. Secondly, this paper constructs a strategic formulation model of "analyzing resources-formulating strategies-developing resources", starting with judging the strategic value of resources, so as to formulate the future development strategies of enterprises and the development strategies of resources. Finally, taking Chongqing C Construction Company as an example, this paper analyzes the resource situation of C Construction Company on the basis of investigation and understanding, and formulates corresponding strategy and resource development strategy to help enterprises solve practical problems.
【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.92

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