中国当代商业空间室内设计基本语法研究

发布时间：2018-06-08 05:11

本文选题：商业空间 + 设计语法　；参考：《中南大学》2013年硕士论文

【摘要】：目前,在我国当代商业空间室内设计的演进过程中,由于各领域跨界设计理论的渗入,加速了商业空间的变化,出现商业空间的多样性和综合化,步入高科技高情感设计时代。同时设计风格标签也愈加明显,空间功能与形式冲突也不断加剧。在中国当代商业空间世界里,拥有层出不穷的优秀设计文本,而设计者的设计语言亦流派众多,但参照商业空间的发展轨迹来看,语言过多带来“锦上添花”的同时,也带来了空间语义解读混沌、语用缺失等问题对于当代商业空间设计语言所存在的问题,各学者也提出一些解决方法,但大多停留在经验总结的层面,缺少条理性的系统研究。当代商业空间设计语言庞杂多变,已有风格流派盘根错节,难以寻求出一条解决设计语言问题的万全之策。鉴于此,本文对过往种种设计风格范式予以摒弃,借鉴哲学与建筑的语言学转向,将语言语法学视为认识论,当代商业空间室内设计为语言文本,汲取商业空间设计的相关理论营养,研究商业空间设计语言的现状问题,从空间使用者的角度出发,借助设计语法的基本规则从设计词法、句法进行了归纳分析,加上修辞的优化和调整,从而探索建立一套理性的,逻辑条理的与营销理念相匹配一致的商业空间设计方法,达到普遍适用当代商业空间室内的目的。本文首先了解当代商业空间室内设计存在的问题,一方面是外来商业思潮的涌入；另一方面,商业空间存在盲目跟风、抄袭现象,当代商业空间室内设计在面对这些文化背景的冲击中,怎样做回进步的本真,在空间体验、文化特性不在出“断片儿”现象。结合商业空间与市场营销；消费者的消费习惯、文化审美等方面之间关系之后,通过论述语言学在哲学与建筑学领域的成功转向,以语法的基本理论为研究思路,提出商业空间室内设计可以是一门语言来研究的可行性。之后探讨了商业空间室内设计的语法结构,从词法、句法、修辞三个方面完成商业空间设计语法的框架：商业空间设计词法：从室内空间语汇的角度出发,描述语汇的构成、语汇的创制、语汇的使用在商业空间室内设计中的现象；商业空间室内设计的句法规则：当代商业空间室内设计是空间语句的多样使用：文体、结构、强调、特异四方面谈商业空间的设计语句结构的轮廓,在场地分析；功能分区；动线设计；细部设计；营销语义表达等设计环节上的分析。修辞：包含了修辞量度、格式塔、情感、明确和多样化五个方面来说明商业空间室内设计中商业发展方向、整体性、空间情感、主题表现等方面的语法。最后,论文按照语法结构详细论述了某设计的设计特点,来验证当代商业空间室内设计基本语法的可行性。提出通过这样的分析研究,将有助于设计者以专业的眼光去理性系统的认识设计过程,能够分析迄今为止的各种商业空间设计语言现象,并同时提高我们运用商业空间室内设计语法的艺术修养和技巧。
[Abstract]:At present , in the evolution of the contemporary commercial space interior design in our country , due to the penetration of cross - boundary design theory in various fields , the change of business space is accelerated , the diversity and synthesis of commercial space appear , and the design language of the designer is also intensified .

For the problems existing in the contemporary commercial space design language , scholars also put forward some solutions , but most of them stay at the level of experience summary and lack the systematic study of the reason . The contemporary commercial space design language is complicated and changeable , and it is difficult to find a comprehensive solution to solve the problem of designing language .

In view of the present situation of the design language of commercial space , this paper analyzes the present situation of commercial space design language from the perspective of space user , analyses the present situation of commercial space design language from the perspective of space user , and probes into a set of commercial space design methods which are consistent with marketing concept by means of basic rules of design grammar , so as to achieve the purpose of universal application of contemporary commercial space room .

Firstly , we understand the problems in the interior design of the contemporary commercial space , on the one hand , the influx of foreign commercial trends ;
On the other hand , the commercial space has blindly followed the phenomenon , the contemporary commercial space interior design in the face of these cultural background impacts , how to make the true of the progress , in the space experience , the cultural characteristic is not in the " break - off " phenomenon , combine the business space and marketing ;
After the relationship between consumers ' consumption habits , cultural aesthetics and so on , the paper discusses the success of linguistics in the field of philosophy and architecture , and puts forward that commercial space interior design can be a language to study the feasibility .

After that , the paper discusses the grammatical structure of commercial space interior design , and completes the framework of commercial space design grammar from three aspects : lexical , syntax and rhetoric : from the perspective of interior spatial vocabulary , it describes the formation of vocabulary , the creation of vocabulary , the use of vocabulary in commercial space interior design ;
The syntactic rules of commercial space interior design : the interior design of contemporary commercial space is the diverse use of space statement : style , structure , emphasis , special square interview commercial space design statement structure outline , in the field analysis ;
Functional partition ;
Design of moving line ;
Detail design ;
Analysis on the design links of marketing semantic expression , including rhetoric measure , format tower , emotion , clear and diversified aspects to illustrate the business development direction , integrity , spatial emotion , theme expression and so on in the business space interior design .

Finally , according to the grammatical structure , the paper discusses the design features of a certain design to verify the feasibility of the basic grammar of the contemporary commercial space interior design .
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TU247

【参考文献】