基于钻石模型的我国绿色包装产业要素研究

发布时间：2018-07-06 11:19

本文选题：绿色包装 + 竞争优势　；参考：《湖南社会科学》2016年01期

【摘要】：通过深度访谈与AHP专家问卷调查,确定绿色包装产业的标准为绿色、生态、低碳与安全。依据Porter的竞争优势理论,建立了我国绿色包装产业的钻石模型,将模型要素的衡量指标予以量化,实证分析出各指标的相对权重。调查与实证结果表明,我国绿色包装产业应该以政府为主导拟定发展政策,绿色包装产业价值链各价值活动间彼此应该协调、互动与合作,同时必须重视内需市场,开发具有创意且符合绿色及安全标准的包装产品,以提升我国绿色包装产业的核心价值。
[Abstract]:The standard of green packaging industry is determined as green, ecological, low-carbon and safe through in-depth interview and AHP expert questionnaire. According to Porter's theory of competitive advantage, the diamond model of green packaging industry in China is established, the measurement index of model elements is quantified, and the relative weight of each index is analyzed empirically. The investigation and empirical results show that China's green packaging industry should take the government as the leading development policy, and the value activities of the green packaging industry value chain should coordinate, interact and cooperate with each other. At the same time, we must attach importance to the domestic demand market. Develop creative packaging products that meet green and safety standards to enhance the core value of China's green packaging industry.
【作者单位】：湖南工业大学;
【基金】：2013年湖南省哲学社会科学基金基地项目(13JD18) 2014年湖南省哲学社会科学基金基地项目(14JD19)
【分类号】：F426.8

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