移动互联时代出版企业商业模式创新的五维评价模型

发布时间：2018-01-28 21:10

本文关键词： 移动互联时代商业模式创新平衡计分卡价值网　出处：《科技与出版》2015年07期 　论文类型：期刊论文

【摘要】：移动互联时代,传统出版企业的商业模式创新已成为业界和学界关注的热点。企业的商业模式创新实际上是一个不断试错的实验过程,只有建立起一套科学的评价指标体系才能有效衡量其商业模式创新效果,对创新给予及时评估和反馈。笔者以平衡计分卡为基础,根据移动互联时代特点,在丰富其财务维度、客户维度、内部运营维度、创新与学习维度指标的基础上,增加了价值网维度,建立起了适用于移动互联时代出版企业商业模式创新的五维评价模型。该评价模型对于出版企业全面衡量其商业模式创新效果,推动商业模式创新实践的良性发展具有积极意义。
[Abstract]:In the era of mobile interconnection, the business model innovation of traditional publishing enterprises has become the focus of attention of the industry and academia. In fact, the business model innovation of enterprises is a trial and error process. Only by establishing a scientific evaluation index system can we effectively measure the innovation effect of its business model and give timely evaluation and feedback to the innovation. The author bases on the balanced scorecard and according to the characteristics of mobile interconnection era. On the basis of enriching its financial dimension, customer dimension, internal operation dimension, innovation and learning dimension index, added the value net dimension. This paper establishes a five-dimensional evaluation model for the innovation of business model of publishing enterprises in the era of mobile interconnection, which comprehensively measures the effectiveness of business model innovation for publishing enterprises. It is of positive significance to promote the benign development of business model innovation practice.
【作者单位】：外语教学与研究出版社;中国人民大学新闻学院;
【分类号】：G230.7-F
【正文快照】： 随着通信技术与网络技术的融合,人类的生存模式为之改变,移动互联时代到来(胡晓东,2013;郑悦,2013;闫冬,2014;黄馨茹,2014)。在变化和创新的大背景下,出版企业的商业模式及商业模式创新已成为研究热点,笔者在CNKI数据库中以“出版”和“商业模式”为主题进行检索,检出期刊论文

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