财经名专栏“投资者日记”内容特色研究

发布时间：2018-01-30 02:28

本文关键词： 财经专栏财经报道投资者日记专栏特色　出处：《暨南大学》2010年硕士论文　论文类型：学位论文

【摘要】： 为了回答如何建设专栏内容才能使报纸财经类专栏赢得读者忠诚、行业竞争力和社会口碑的问题,本文选取香港《信报财经新闻》的“投资者日记”进行个案研究,通过对专栏一手材料的定性定量分析和对相关理论资料的借鉴引用,剖析“投资者日记”专栏内容特色,并探讨内容特色成因与其成功之道对大陆报纸财经专栏的借鉴意义。论文分四部分展开论述,第一部分交代了选题的理论价值和现实意义,并对已有的相关研究作了必要的文献综述,同时说明了研究对象的范围和主要采用的研究方法；第二部分全面分析了“投资者日记”内容特色的构成,对包括以需求为导向的专栏选题、特色鲜明的专栏观点及基本理念、逻辑缜密的专栏信息组合、以悦读为准绳的专栏表达风格等四个方面的特色作了详细具体的探讨；第三部分对“投资者日记”内容特色的成因作了深度剖析,着重从社会环境外因和专栏作者内因两个侧面展开论述；论文最后一部分通过对“投资者日记”内容特色成功之道的解读,阐明了其对大陆报纸财经专栏的借鉴意义。本文认为“投资者日记”经过三十年发展,不仅形成了稳定的内容特色,而且达成了专栏内容与经营目标之间的统一。该专栏在题材、观点、逻辑和表达四方面分别以需求导向、鲜明个性、丰富信息和悦读体验为主要特色,这四方面特色使专栏达成贴近性与全局性、实用性与趣味性、专业性与通俗性的统一,进而产生了双维度延伸的读者影响力、’不可替代的差异化竞争力和深入财经业界的社会影响力。
[Abstract]:In order to answer the question of how to build the column content to make the newspaper finance column win reader loyalty, industry competitiveness and social reputation. This paper selects the "investors Diary" of Hong Kong Economic News as a case study, through the qualitative and quantitative analysis of the column materials and reference to relevant theoretical materials. This paper analyzes on the characteristics of the contents of the "Investor Diary" column, and probes into the causes of the characteristics of the contents and the significance of their success to the financial and economic columns of the mainland newspapers. The thesis is divided into four parts, the first part explains the theoretical value and practical significance of the topic, and has made the necessary literature review of the related research. At the same time, the scope of the research object and the main research methods are explained. The second part of the comprehensive analysis of the "investors Diary" content features, including demand-oriented column topics, distinctive features of the column views and basic concepts, logical and meticulous column information combination. The characteristics of four aspects, such as the expression style of the column based on Yueyou as the yardstick, are discussed in detail and concretely. The third part makes a deep analysis of the causes of the characteristics of the contents of the Diary of investors, focusing on the external causes of the social environment and the internal causes of the columnist. In the last part of the paper, the author explains the significance of the characteristic success of investor diaries to the mainland newspaper finance and economics column. This paper holds that after 30 years of development, "Investor Diaries" has not only formed a stable content characteristic, but also reached the unity between the column content and the management goal. The four aspects of logic and expression are respectively demand-oriented, distinctive personality, rich information and reading experience as the main characteristics, these four characteristics make the column close to the whole, practical and interesting. The unity of specialization and popularity has resulted in the unsubstitutable differentiated competitiveness of readers and the social influence in finance and economics.
【学位授予单位】：暨南大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G213

【引证文献】