众筹出版支持者参与意愿影响因素实证分析

发布时间：2018-03-06 06:45

本文选题：众筹出版　切入点：支持者　出处：《科技与出版》2017年05期 　论文类型：期刊论文

【摘要】：文章在构建众筹出版支持者参与意愿影响因素模型的基础上,通过问卷调查收集数据,并利用结构方程模型分析法对收集的296个有效样本数据进行分析验证。研究发现,模型中的5个潜在变量均对支持者参与意愿有正向影响作用,依照影响大小排序,支持者参与意愿的潜在影响因素依次为:感知信任、回报预期、项目信息质量、感知价值和促进因素。此外,项目信息质量和促进因素对感知信任因素的正向影响作用也得到了验证。
[Abstract]:On the basis of constructing the model of influencing factors of the willingness to participate in the popular funding publication, the paper collects data by questionnaire, and uses structural equation model analysis to verify 296 valid sample data collected. The five potential variables in the model all have a positive effect on the participation intention of the supporters. According to the order of influence, the potential factors of the supporters' willingness to participate are: perceived trust, expectation of return, quality of project information. In addition, the positive effects of project information quality and promotion factors on perceived trust factors are also verified.
【作者单位】：中国科学技术大学;安徽大学新闻传播学院;
【分类号】：G230

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