亚马逊书店探访记

发布时间：2018-03-06 05:15

本文选题：亚马逊书店　切入点：OO模式　出处：《出版广角》2016年14期 　论文类型：期刊论文

【摘要】：20年前,杰夫·贝佐斯因发现书店的短板创建了网上亚马逊书店,20年后,贝佐斯又认识到互联网的局限,开始建立亚马逊实体书店。亚马逊书店借助O2O模式,以精品体验店和面对面的方式与用户互动,进一步加强了亚马逊与用户的联系,并不断加强自身品牌建设,完成线上线下的融合,致力于成就百年基业。亚马逊在西雅图大学村购物中心有了自己第一家地面实体书店,但我相信这不会是唯一一家。第二家书店将会在哪等着读者?我期待下一次和业界朋友分享我的探索体验。
[Abstract]:Twenty years ago, Jeff Bezos created the online Amazon Bookstore for discovering the bookshop's shortcuts, and 20 years later, Bezos realized the limitations of the Internet and started to build Amazon's physical bookstore, Amazon Bookstore using the O _ 2O model. Interacting with users in the form of boutique experience stores and face to face has further strengthened the links between Amazon and users, and continued to strengthen its own brand construction to complete the integration of online and offline, Committed to the century-old business. Amazon has its first physical bookstore on the ground at the University of Seattle Village mall, but I'm sure it won't be the only one. Where will the second bookstore be waiting for readers? I look forward to sharing my exploration experience with my industry friends next time.
【作者单位】：国际出版;
【分类号】：G239.712

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