国内专业体育报纸娱乐化现象的研究

发布时间：2018-05-20 00:34

本文选题：体育 + 娱乐化　；参考：《山西大学》2012年硕士论文

【摘要】：我国体育专业报纸娱乐化兴起于上世纪90年代,以娱乐与体育相结合的手法改变了以往只关注赛事本身单调、枯燥的报道模式,得到了读者的青睐,同时也为体育专业报纸在激烈的竞争中赢得生存空间。但随着我国体育专业报纸生存环境的恶化,竞争的日趋激烈,一些体育专业报纸的报道开始出现了色情化、庸俗化等异化现象,使娱乐化变成了一把双刃剑,引起了学界的极大关注。本文以专业体育报纸为主要研究对象,采用多种研究方法,从多学科角度,研究了国内专业体育报纸的形成原因、表现形式和品位特征,在对照国外体育新闻娱乐化发展的基础上,根据我国专业体育报纸娱乐化发展的趋势和有关要求,对当前专业体育报纸娱乐化中所存在的问题进行了探讨,并得出结论。研究结果对完善我国专业体育报纸娱乐化的理论体系,提升专业体育报纸娱乐报道的层次具有一定的意义,并期望能为相关专业体育报纸从业者和管理部门进行决策提供依据。本研究首先分析了专业体育报纸娱乐化的时空定位,采用较宽的视野综合的运用哲学、社会学、心理学等多学科对专业体育报纸的娱乐化发展加以分析。从而在理论和实践的双重角度对专业体育报纸的娱乐化发展进行分析与判断,并表明立场,即肯定专业体育报纸娱乐化发展的合理性和进步性,是体育自然属性的回归,澄清从前人们的模糊认识,并同时指出过度娱乐化对于专业体育报纸的危害。其次,以世界知名专业体育报纸为蓝本,比较我国专业体育报纸娱乐化发展的差异,并指出我国在发展专业体育娱乐化上的弱点。此外本课题进一步以几家我国专业体育报纸在娱乐化发展的的代表,如《体坛周报》《南方体育》《足球》等个案逐一分析,将专业体育的娱乐化发展研究推向实际本研究通过对当前专业体育报纸全景式的研究,得出以下结论：体育娱乐化是体育新闻回归本位,址对体育本身价值的回归,有其存在的进步性和合理性。对当下专业体育娱乐化的态度应当是发展并加以引导,从而更好的促进我国体育事业。目前的专业体育报纸娱乐化主要体现在内容上与形式上。当前对专业体育报纸娱乐化的研究有助于促进了体育事业以及体育新闻的快速变革有助于增强体育媒体的生存能力。同时也应注意目前专业体育报纸娱乐化存在的问题,如应追求客观真实性,维护新闻的公正；应追求较高的文化品位,增加体育新闻的厚度与深度；还有应坚决反对走向庸俗化,色情化以及没有形成一套成熟的体育新闻娱乐化的操作模式；在管理营销模式及人力资源、资本实力及产业化程度方面与国外存在差距等诸多问题。最后,提出了专业体育报纸娱乐化发展的建议,扬长避短,发挥报纸的优势；提升报纸的文化品位；提高报纸的专业水准；强化报纸深度报道；转变盈利模式,通过广告创收；树立品牌形象,增强读者的认同感等。
[Abstract]:The entertainment of sports professional newspaper in China is rising in the 1990 ' s , and the combination of entertainment and sports has changed the traditional mode of reportage which has only paid attention to the monotonous and boring news of the event itself . However , with the deterioration of the living environment of the sports professional newspaper in China , the competition becomes more and more intense , and the report of some sports professional newspapers has begun to appear pornography and vulgar , and the entertainment becomes a double - edged sword , which has aroused great attention in the academic circle .

Based on the development of sports news entertainment in China , the paper discusses the problems existing in the entertainment of professional sports newspapers in China , and concludes that the research results are of great significance to the improvement of the theoretical system of entertainment of professional sports newspapers in our country , and to improve the level of entertainment coverage of professional sports newspapers .

This paper first analyzes the space - time positioning of professional sports newspaper entertainment , analyzes and judges the entertainment development of professional sports newspapers by using a wider field of view , such as philosophy , sociology and psychology , and points out the weakness of the entertainment development of professional sports newspapers .

Through the research on the current professional sports newspaper , the following conclusions are drawn : sports entertainment is the return of sports news to return home , and it has its progressiveness and rationality . The research on entertainment of professional sports newspaper should be developed and guided so as to better promote the sports cause of our country . At present , the study of entertainment of professional sports newspaper is helpful to promote sports undertakings and the rapid change of sports news to help to enhance the survivability of sports media .
Higher cultural quality should be pursued to increase the thickness and depth of sports news ;
There should also be strong opposition to the trend towards vulgar , pornography and the absence of a set of operational modes of sports news entertainment ;
In the end , the suggestion of entertainment development of professional sports newspapers is put forward , and the advantages of newspapers are put forward .
Promote the cultural taste of the newspaper ;
improve the professional level of the newspaper ;
Strengthen the newspaper ' s depth report ;
transforming profit and profit mode , and generating revenue through advertisement ;
Set up the brand image , enhance the reader ' s identity and so on .
【学位授予单位】：山西大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G812.0;G213

【参考文献】