企业公共关系伦理资本建构:真实与价值

发布时间：2018-02-26 17:14

  本文关键词： 公关伦理 企业资本 伦理失范 企业公关伦理资本　出处：《新闻大学》2017年05期 　论文类型：期刊论文

【摘要】：全球经济一体化背景下,企业公共关系面临着"功利-道德"与"自身利益-他者利益"的冲突与困境,企业公共关系的伦理危机已然全面爆发。基于对当前企业公关伦理研究局限与现实困境的阐述,本文首先分析了公关伦理的经济价值与企业资本的伦理效应,以探讨公关伦理与企业资本相结合的必然与应然;其次通过对国内外伦理资本相关研究的梳理,以明确公关伦理资本的内涵界定与个性特性;最后尝试建立囊括"以诚信为基础的真实"与"以和谐为目标的价值"的企业公关伦理资本,为企业公共关系的伦理实践提供借鉴。
[Abstract]:Under the background of global economic integration, corporate public relations are confronted with conflicts and difficulties between "utility-morality" and "self-interest and other-interest". The ethical crisis of corporate public relations has already broken out in an all-round way. Based on the analysis of the limitations and practical difficulties of the current research on corporate public relations ethics, this paper first analyzes the economic value of public relations ethics and the ethical effect of enterprise capital. In order to discuss the necessity and necessity of the combination of public relations ethics and enterprise capital, secondly, through combing the related research of ethical capital at home and abroad, the connotation and personality characteristics of public relations ethical capital are defined. Finally, the author tries to establish corporate public relations ethical capital which includes "truthfulness based on honesty" and "the value of harmony as the goal", which can provide reference for the ethical practice of corporate public relations.
【作者单位】： 华中科技大学新闻与信息传播学院;
【基金】：国家社会科学基金青年项目“多市场接触视角下企业间公关非伦理行为的互动机理及治理对策研究”(项目编号:11CGL010) “中央高校基本科研业务费专项资金资助”(项目编号:2016AC048)的研究成果
【分类号】：B82-053
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本文编号：1538952