现代公共关系伦理史纲

发布时间：2018-05-21 17:44

本文选题：公共关系道德伦理 + 进步主义　；参考：《现代传播(中国传媒大学学报)》2013年01期

【摘要】：自20世纪初以来,世界范围内的政治、商业利益集团和文化族群越来越自觉地通过公关论述自身的合法性,以之为利益和价值表达的手段,而公关自身的道德合法性却始终被认为是可疑的和不牢固的。本文在考察20世纪社会思想史的基础上描绘现代公关史,进而在现代公关史图景中清理其伦理史纲。本文提出,进步主义与居间协商、实用主义与社会责任、社群主义与对话转向构成了现代公关伦理的逻辑和历史框架。最后,本文总结并发展了对话主义公关伦理,认为公关即组织与利益相关者之间规程化的对话:在事实层面,对话促进信息传播和利益互惠;在价值层面,对话推动信任生产和意义分享。
[Abstract]:Since the beginning of the 20th century, political, commercial interest groups and cultural groups around the world have been more and more consciously discussing their legitimacy through public relations as a means of expressing their interests and values. However, the moral legitimacy of public relations itself is always regarded as dubious and unreliable. Based on the investigation of the history of social thought in the 20th century, this paper describes the history of modern public relations, and then clears the outline of its ethical history in the picture of the history of modern public relations. This paper points out that progressionism and intermediation pragmatism and social responsibility communitarianism and dialogue turn constitute the logic and historical framework of modern public relations ethics. Finally, this paper summarizes and develops the dialogism public relations ethics, thinks that the public relations is the organization and the stakeholder regular dialogue: in the fact level, the dialogue promotes the information dissemination and the benefit reciprocity, in the value aspect, Dialogue promotes the production of trust and the sharing of meaning.
【作者单位】：中国人民大学新闻学院传播系;中国人民大学新闻学院;
【基金】：北京市哲学社会科学规划项目“社会转型期的危机传播与社会认同”(项目编号:12ZHB018)的研究成果
【分类号】：C912.3;B82-05

【共引文献】