伦理与社会责任的重要性：营销从业者感知的决定因素
发布时间：2021-12-22 15:55
大多数对营销人员等商业从业者的伦理行为的研究都集中在道德情境下的决策过程。然而,很少有研究考营销人员关于道德和社会责任对商业组织成功的重要性的理解,即使它被视为道德决策过程的前提。此外,这些集中在伦理道德和社会责任的重要性的少量研究都只局限于几个相对较少的影响营销人员对商业成功中道德和社会责任的重要性感知的因素。并且,对道德和社会责任感知在企业成功中的角色的重要性的研究大部分还集中在西方发达国家,而不是亚洲发展中国家。这似乎是伦理学研究的不良趋势。随着世界日益全球化,亚洲国家的伦理关怀也成为了一个重要的要求。伦理关怀的失衡可能严重影响世界的其他部分。这一点在一些著名的事件中已经很明显了,例如最近的世界金融危机的发生就是不道德行为的结果。因此,本研究的目的是探究营销从业者对道德和社会责任在商业组织成功中的重要性的伦理观念是如何被个人和组织的相关因素所影响的,以南亚国家斯里兰卡为例。首先,本文从道德决策的文献中整合出了一个可能和营销从业者对伦理社会责任在商业组织成功中的重要性的道德感知相关的因素结构的概念框架。然后,250个在斯里兰卡科伦坡证券交易所（CSE）私人上市公司工作的营销从业人员...
【文章来源】：华中科技大学湖北省 211工程院校 985工程院校 教育部直属院校
【文章页数】：246 页
【学位级别】：博士
【文章目录】：
摘要
Abstract
LIST OF ABBREVIATIONS
1. INTRODUCTION
1.1. A brief overview to the study
1.2. Ethics,social responsibility initiatives and economic development in Sri Lanka
1.3. Background to the study
1.4. Problem statement
1.5. Research questions
1.6. Research objectives
1.7. Originality
1.8. Significance of the study
1.9. Scope and limitations of the study
1.10. Chapter organization
2. LITERATURE REVIEW
2.1. Chapter overview
2.2. An overview of the construct of PRESOR
2.2.1. Conceptualization of PRESOR
2.2.2. The importance of PRESOR in ethical decision making in marketing
2.2.3. Factors related to PRESOR
2.2.4. Measuring PRESOR
2.3. Belief in a just world as an antecedent of PRESOR
2.3.1. Conceptualization of belief in a just world
2.3.2. Relationship between belief in a just world and PRESOR
2.3.3. Measuring belief in a just world
2.4. Idealism and relati vism as antecedents of PRESOR
2.4.1. Conceptualization of idealism and relativism
2.4.2. Idealism,relativism and ethical concerns of decision makers
2.4.3. Relationship between both idealism and relativism versus PRESOR
2.4.4. Measuring idealism and relativism
2.5. Machiavellianism as an antecedent of PRESOR
2.5.1. Conceptualization of Machiavellianism
2.5.2. Relationship between Machiavellianism and PRESOR
2.5.3. Measuring Machiavellianism
2.6. Locus of control as an antecedent of PRESOR
2.6.1. Conceptualization of locus of control
2.6.2. Relationship between locus of control and PRESOR
2.6.3. Measuring locus of control
2.7. Ethical sensitivity as a mediator of the relationship between belief in a just world and PRESOR
2.7.1. Conceptualization of ethical sensitivity
2.7.2. How ethical sensitivity mediates the relationship between belief in a just world and PRESOR
2.7.3. Measuring ethical sensitivity
2.8. Ethical sensitivity as a mediator of the relationship between idealism and relativism versus PRESOR
2.8.1. How ethical sensitivity mediates the relationship between idealism and PRESOR
2.8.2. How ethical sensitivity mediates the relationship between relativism and PRESOR
2.9. Ethical sensitivity as a mediator of the relationship between Machiavellianism and PRESOR
2.9.1. How ethical sensitivity mediates the relationship between Machiavellianism and PRESOR
2.10. Ethical sensitivity as a mediator of the relationship between locus of control and PRESOR
2.10.1. How ethical sensitivity mediates the relationship between locus of control and PRESOR
2.11. Ethical corporate culture as an antecedent of PRESOR
2.11.1. Conceptualization of ethical corporate culture
2.11.2. Relationship between ethical corporate culture and PRESOR
2.11.3. Measuring ethical corporate culture
2.12. Ethical sensitivity as a mediator of the relationship between ethical corporate culture and PRESOR
2.13. Perceived relationship between ethical behavior and career success as an antecedent of PRESOR
2.13.1. Conceptualization of ethical behavior and career success
2.13.2. How ethical behavior and career success mediates the relationship between ethical corporate culture and PRESOR
2.13.3. Measuring ethical behavior and career success
2.14. Organizational commitment as a mediator of the relationship between ethical corporate culture and PRESOR
2.14.1. Conceptualization of organizational commitment
2.14.2. How organizational commitment mediates the relationship between ethical corporate culture and PRESOR
2.14.3. Measuring organizational commitment
2.15. Relationship (marketing) orientation as a mediator of the relationship between ethical corporate culture and PRESOR
2.15.1. Conceptualization of relationship (marketing) orientation
2.15.2. How relationship (marketing) orientation mediates the relationship between ethical corporate culture and PRESOR
2.15.3. Measuring relationship (marketing) orientation
2.16. Perceived competitive intensity as an antecedent of PRESOR
2.16.1. Conceptualization of perceived competitive intensity
2.16.2. Relationship between perceived competitive intensity and PRESOR
2.16.3. Measuring perceived competitive intensity
2.16.4. Relationship marketing orientation as a mediator of the relationship between perceived competitive intensity and PRESOR
2.17. Potential moderators of ethical sensitivity and PRESOR relationship
2.17.1. Gender as a moderator
2.18. Potential moderators of ethical corporate culture and PRESOR relationship
2.18.1. Industry type as a moderator
2.18.2. How industry type moderates the relationship between ethical corporate culture and PRESOR
2.19. Proposed Research Model
3. RESEARCH METHODOLOGY
3.1. Chapter overview
3.2. Study setting
Nature of the study
Type of investigation
Researcher interference
Time horizon
3.3. Study design
3.4. Study sampling procedure
3.5. Measurement
3.5.1. Overview of the measurement process
3.5.2. Operationalization of variables
3.5.2.1. Operational definitions
3.5.2.2. Operational definitions for independent variables
Belief in a just world
Idealism
Relativism
Machiavellianism
Locus of control
Ethical corporate culture
Perceived competitive intensity
3.5.2.3. Operational definitions for intervening/mediating variables
Ethical sensitivity
Ethical behavior and career success
Organizational commitment
Relationship(marketing)orientation
3.5.2.4. Operational definitions for moderator variables
Gender
Industry category
Age
Education
Length of Service with the current ifrm
Length of total business expeirence
3.5.2.5. Operational definition for the dependent variable
3.5.3. Instrumentation
Instrument
Validity and reliability of instruments
3.6. Data collection
3.7. Method of data analysis
3.7.1. Editing,coding and entering data
3.7.2. Describing sample profile
3.7.3. Examining data
3.7.4. Testing hypotheses and research model
4. DATA ANALYSIS AND PRESENTATION
4.1. Chapter overview
Stage one:Describing the actual sample
Stage two:Examining data
Stage three:Reliability assessment of instruments
Stage four:Testing of hypotheses and research model
4.2. Stage one:Describing the actual sample
Response rate
Respondent profile
Gender distribution of respondents
Age distribution of respondents
Educational attainment of respondents
Religious observance
Years of experience with the firm
Total business experience
Position currently hold in the organization
Industry category
4.3. Stage two:Examining data
4.4. Stage three:Reliability assessment of instruments
4.5. Stage four:Testing of hypotheses and the research model
5. FINDINGS,IMPLICATIONS,FUTURE RESEARCH DIRECTIONS AND CONCLUSIONS
5.1. Summary of findings
5.2. Managerial implications
5.3. Future research directions
5.4. Conclusion
Acknowledgement
References
Appendix A:Publications
Appendix B:Questionnaire and Covering letter
本文编号：3546668
【文章来源】：华中科技大学湖北省 211工程院校 985工程院校 教育部直属院校
【文章页数】：246 页
【学位级别】：博士
【文章目录】：
摘要
Abstract
LIST OF ABBREVIATIONS
1. INTRODUCTION
1.1. A brief overview to the study
1.2. Ethics,social responsibility initiatives and economic development in Sri Lanka
1.3. Background to the study
1.4. Problem statement
1.5. Research questions
1.6. Research objectives
1.7. Originality
1.8. Significance of the study
1.9. Scope and limitations of the study
1.10. Chapter organization
2. LITERATURE REVIEW
2.1. Chapter overview
2.2. An overview of the construct of PRESOR
2.2.1. Conceptualization of PRESOR
2.2.2. The importance of PRESOR in ethical decision making in marketing
2.2.3. Factors related to PRESOR
2.2.4. Measuring PRESOR
2.3. Belief in a just world as an antecedent of PRESOR
2.3.1. Conceptualization of belief in a just world
2.3.2. Relationship between belief in a just world and PRESOR
2.3.3. Measuring belief in a just world
2.4. Idealism and relati vism as antecedents of PRESOR
2.4.1. Conceptualization of idealism and relativism
2.4.2. Idealism,relativism and ethical concerns of decision makers
2.4.3. Relationship between both idealism and relativism versus PRESOR
2.4.4. Measuring idealism and relativism
2.5. Machiavellianism as an antecedent of PRESOR
2.5.1. Conceptualization of Machiavellianism
2.5.2. Relationship between Machiavellianism and PRESOR
2.5.3. Measuring Machiavellianism
2.6. Locus of control as an antecedent of PRESOR
2.6.1. Conceptualization of locus of control
2.6.2. Relationship between locus of control and PRESOR
2.6.3. Measuring locus of control
2.7. Ethical sensitivity as a mediator of the relationship between belief in a just world and PRESOR
2.7.1. Conceptualization of ethical sensitivity
2.7.2. How ethical sensitivity mediates the relationship between belief in a just world and PRESOR
2.7.3. Measuring ethical sensitivity
2.8. Ethical sensitivity as a mediator of the relationship between idealism and relativism versus PRESOR
2.8.1. How ethical sensitivity mediates the relationship between idealism and PRESOR
2.8.2. How ethical sensitivity mediates the relationship between relativism and PRESOR
2.9. Ethical sensitivity as a mediator of the relationship between Machiavellianism and PRESOR
2.9.1. How ethical sensitivity mediates the relationship between Machiavellianism and PRESOR
2.10. Ethical sensitivity as a mediator of the relationship between locus of control and PRESOR
2.10.1. How ethical sensitivity mediates the relationship between locus of control and PRESOR
2.11. Ethical corporate culture as an antecedent of PRESOR
2.11.1. Conceptualization of ethical corporate culture
2.11.2. Relationship between ethical corporate culture and PRESOR
2.11.3. Measuring ethical corporate culture
2.12. Ethical sensitivity as a mediator of the relationship between ethical corporate culture and PRESOR
2.13. Perceived relationship between ethical behavior and career success as an antecedent of PRESOR
2.13.1. Conceptualization of ethical behavior and career success
2.13.2. How ethical behavior and career success mediates the relationship between ethical corporate culture and PRESOR
2.13.3. Measuring ethical behavior and career success
2.14. Organizational commitment as a mediator of the relationship between ethical corporate culture and PRESOR
2.14.1. Conceptualization of organizational commitment
2.14.2. How organizational commitment mediates the relationship between ethical corporate culture and PRESOR
2.14.3. Measuring organizational commitment
2.15. Relationship (marketing) orientation as a mediator of the relationship between ethical corporate culture and PRESOR
2.15.1. Conceptualization of relationship (marketing) orientation
2.15.2. How relationship (marketing) orientation mediates the relationship between ethical corporate culture and PRESOR
2.15.3. Measuring relationship (marketing) orientation
2.16. Perceived competitive intensity as an antecedent of PRESOR
2.16.1. Conceptualization of perceived competitive intensity
2.16.2. Relationship between perceived competitive intensity and PRESOR
2.16.3. Measuring perceived competitive intensity
2.16.4. Relationship marketing orientation as a mediator of the relationship between perceived competitive intensity and PRESOR
2.17. Potential moderators of ethical sensitivity and PRESOR relationship
2.17.1. Gender as a moderator
2.18. Potential moderators of ethical corporate culture and PRESOR relationship
2.18.1. Industry type as a moderator
2.18.2. How industry type moderates the relationship between ethical corporate culture and PRESOR
2.19. Proposed Research Model
3. RESEARCH METHODOLOGY
3.1. Chapter overview
3.2. Study setting
Nature of the study
Type of investigation
Researcher interference
Time horizon
3.3. Study design
3.4. Study sampling procedure
3.5. Measurement
3.5.1. Overview of the measurement process
3.5.2. Operationalization of variables
3.5.2.1. Operational definitions
3.5.2.2. Operational definitions for independent variables
Belief in a just world
Idealism
Relativism
Machiavellianism
Locus of control
Ethical corporate culture
Perceived competitive intensity
3.5.2.3. Operational definitions for intervening/mediating variables
Ethical sensitivity
Ethical behavior and career success
Organizational commitment
Relationship(marketing)orientation
3.5.2.4. Operational definitions for moderator variables
Gender
Industry category
Age
Education
Length of Service with the current ifrm
Length of total business expeirence
3.5.2.5. Operational definition for the dependent variable
3.5.3. Instrumentation
Instrument
Validity and reliability of instruments
3.6. Data collection
3.7. Method of data analysis
3.7.1. Editing,coding and entering data
3.7.2. Describing sample profile
3.7.3. Examining data
3.7.4. Testing hypotheses and research model
4. DATA ANALYSIS AND PRESENTATION
4.1. Chapter overview
Stage one:Describing the actual sample
Stage two:Examining data
Stage three:Reliability assessment of instruments
Stage four:Testing of hypotheses and research model
4.2. Stage one:Describing the actual sample
Response rate
Respondent profile
Gender distribution of respondents
Age distribution of respondents
Educational attainment of respondents
Religious observance
Years of experience with the firm
Total business experience
Position currently hold in the organization
Industry category
4.3. Stage two:Examining data
4.4. Stage three:Reliability assessment of instruments
4.5. Stage four:Testing of hypotheses and the research model
5. FINDINGS,IMPLICATIONS,FUTURE RESEARCH DIRECTIONS AND CONCLUSIONS
5.1. Summary of findings
5.2. Managerial implications
5.3. Future research directions
5.4. Conclusion
Acknowledgement
References
Appendix A:Publications
Appendix B:Questionnaire and Covering letter
本文编号：3546668
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