网络舆情热点事件中的话语激活研究

发布时间：2018-04-27 01:25

本文选题：网络舆情热点事件 + 话语激活　；参考：《河南大学》2017年硕士论文

【摘要】：现阶段,互联网依然是我国最大的舆情出口。网络舆情是社会变动的风向标,网络舆情事件是指在互联网平台上,某个事件使广大网民情感、态度、意见、观点的表达更为集中和踊跃,并且这些态度、意见、观点在传播过程中不断互动,产生了明显影响的事件。网络舆情热点事件是一段时期网民关注的焦点,即网民对这些事件所持的情感、态度和观点比较集中。网络舆情热点事件是对社会现实问题及矛盾的反映,反过来社会现实也对网络舆情热点事件中话语的激活产生着推动作用。话语激活是指人这个机体在被某些因素刺激后,话语表达的意愿活跃起来,并借助各种形式或手段表达出来的过程,即话语激活是一个由刺激、反应再到传播的过程。在这个过程中,舆情事件及其所包含的信息会刺激人们的情感,情感的激发会进一步生成人们对舆情事件的态度,但是情感和态度是一种心理状态,难以被觉察,需要借助话语表达出来,话语由此被激活,情感、态度和话语表达是话语主体对刺激的反应。话语被激活以后直接进入传播阶段,根据对话语认同度的不同,可以将话语传播的模式划分为共识型传播、补充型传播和对抗型传播三种。社会道德争议、官民关系、弱势群体保护等社会矛盾,对某个群体或现象的刻板印象以及对类似事件的群体记忆是刺激话语激活的社会语境因素;媒体报道中为了吸引眼球而采取的凸显冲突、标签化、煽情化倾向对公众情感尤其是非理性情感的激发起着助推作用。相对剥削感的增加,对公权力和官员以及富人的不信任感,是刺激话语激活的重要心理因素,网民的猎奇心理和从众心理对公众情感的激发、公众对网络舆情事件态度的生成以及话语的激活起着催化作用。大量评价性话语的出现是网路舆情热点事件中话语激活的首要表现,这些话语借助网络流行语、网络视频、漫画、网络表情等多种形式和手段进行表达。话语的传播过程也是话语不断被复述、建构和评价的过程,在这个过程中话语会突破原有议题的限制,横向扩大话语客体的范围,纵向挖掘话语背后的利益和权力问题,新的话语文本和意义不断产生,完成话语议题的拓展和深化。在话语议题拓展和延伸的过程中,话语的诉求也在不断丰富,通过对具体事件中网友评论的内容分析,归纳出网络舆情热点事件中话语的主要诉求包括评价、期望、建议、要求、号召等几个方面。
[Abstract]:At this stage, the Internet is still our country's largest public opinion exports. Network public opinion is the vane of social change. Network public opinion event means that on the Internet platform, an event causes the majority of Internet users to express their feelings, attitudes, opinions and views more intensively and enthusiastically, and these attitudes, opinions, Point of view in the process of continuous interaction, has a clear impact of events. The hot events of network public opinion are the focus of attention for a period of time, that is, the emotion, attitude and viewpoint of the Internet users are concentrated. The hot spot of network public opinion is a reflection of the social reality and contradiction. In turn, the social reality also promotes the activation of the discourse in the hot event of network public opinion. Utterance activation is a process in which the human body is stimulated by some factors and the intention of speech expression is active and expressed by various forms or means, that is, discourse activation is a process from stimulation, reaction to transmission. In this process, the public opinion event and the information it contains will stimulate people's emotion, and the emotion will further generate people's attitude to the public opinion event, but emotion and attitude is a kind of psychological state, which is difficult to detect. Need to be expressed with the help of discourse, discourse is activated, emotion, attitude and discourse expression is the subject of the discourse response to stimulus. Discourse can be divided into three types: consensus communication, supplementary communication and confrontational communication according to the different degree of discourse identity. Social conflicts, such as social moral disputes, the relationship between officials and the people, the protection of vulnerable groups, the stereotype of a certain group or phenomenon, and the group memory of similar events are social contextual factors that stimulate the activation of discourse. Media reports in order to attract the attention of the prominent conflict, tagging, demagogue tend to stimulate public emotions, especially irrational emotions play a role in promoting. The increasing sense of relative exploitation, the distrust of public power and officials and the rich people are the important psychological factors that stimulate the activation of discourse. The formation of public attitudes to online public opinion events and the activation of discourse play a catalytic role. The emergence of a large number of evaluative discourse is the primary manifestation of discourse activation in the hot events of Internet public opinion. These words are expressed through various forms and means such as network buzzwords, network videos, comics, network expressions and so on. The process of discourse communication is also a process in which discourse is constantly repeated, constructed and evaluated. In this process, discourse will break through the limitations of the original topic, expand the scope of the discourse object horizontally, and excavate the interests and power issues behind the discourse vertically. New discourse texts and meanings are constantly produced, and the development and deepening of discourse topics are completed. In the process of the expansion and extension of discourse issues, the discourse demands are also constantly enriched. Through the analysis of the content of the comments made by netizens in specific events, the author concludes that the main demands of the discourse in the hot events of online public opinion include evaluation, expectation and suggestions. Demand, call, etc.
【学位授予单位】：河南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206;C912.63

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