消费景观与文化工业:时尚广告的速度崇拜批判

发布时间：2018-04-01 08:26

  本文选题：时尚广告　切入点：速度崇拜　出处：《湖南师范大学社会科学学报》2017年04期

【摘要】：社会文化视域中的"速度"对接线性进步话语,加速度逻辑演绎震撼美学,反映现代社会高速发展的整体特征。数字佐证、动作展示、感官想象是时尚广告速度主义的具体手法,影响广告受众的消费行为选择,发挥强大的意识形态召唤功能。时尚广告的速度崇拜遵从经济逻辑的指引,对象化的视觉景观起到障眼法作用。受制于文化工业模式的桎梏,速度崇拜身披肯定性文化的虚假外衣,以快感为中介,致力于消费需求的满足,最终异化为社会控制的技术手段和意识形式。
[Abstract]:The "speed" in the field of social culture connects the linear progressive discourse, the acceleration logic deduction shocks the esthetics, reflects the modern society high speed development overall characteristic, the digital corroboration, the movement display, Sensory imagination is the concrete technique of fashion advertising speedeism, which influences the choice of advertising audience's consumption behavior and exerts the powerful function of ideology calling. The speed worship of fashion advertisement follows the guidance of economic logic. Subject to the shackles of the cultural industrial model, speed worship wearing a false coat of positive culture, with pleasure as an intermediary, committed to the satisfaction of consumer demand, Finally, alienation is the technical means and conscious form of social control.
【作者单位】： 湘潭大学文学与新闻学院;
【基金】：湖南省社会科学基金项目“广告对当代生活方式的影响”(14YBA360)
【分类号】：F713.8;G05
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本文编号：1694760