韩国文化输出模式及影响研究

发布时间：2018-04-04 23:17

本文选题：韩流　切入点：韩国文化　出处：《吉林大学》2014年硕士论文

【摘要】：韩国文化以大众通俗文化产品输出为依托，在亚洲和世界的传播已成为一个值得关注的现象。本文以对韩国文化输出的研究为目的，来了解韩国文化输出的路径、方式以及内容，从而从中提炼出精华和糟粕，益处为我们所借鉴，弊端为我们所警戒。韩国文化产业的大举发展，与韩国的政治更迭和经济冲击有千丝万缕的联系。正是传统经济的疲软让韩国政府萌生文化产业强国的念头。本文从三方面分析了韩国文化输出的路径与方式。一、韩国政府牵头，制定促进文化产业发展的政策、营造其发展的良好氛围；企业和金融机构为文化内容制造提供资金支持；媒介制作组织持有相对自由度对产品内容加以创作；本土与海外受众的买账与反馈。二、韩国文化的输出集中火力对准东亚文化圈的亚洲区域，儒学基调的设定使韩国文化在亚洲名声大噪；相对于区域研究的繁多，但韩国文化在国际范围的运作以往分析较少，所以本文依据典型事例，分析了韩国文化在国际上的输出方式：以点带面，水样渗透；三、人际传播是针对个人的直接传播，或通过平台进行的类人际传播，这对于研究文化传播的直接反馈和实效性很有意义。通过对接触韩国文化的中国学生的采访，分析环境、人为、性格等因素，研究个人对韩国文化的接受程度和反应结果，明确人际传播在韩国文化输出中的应用作用。在一系列的输出行为的带动下，韩国的文化产业经济得到了着实发展。大众通俗文化产品内容为广大海外受众所接受和追捧，直接增加了电影、电视剧、综艺节目、游戏的出口份额；海外年轻受众被韩国的宣传内容所吸引，纷纷赴韩留学。大批海外受众的赴韩，拉动了韩国的旅游业、酒店餐饮业、美容业、服饰业、电子业等其他产业的发展。这些都为韩国带来了巨大的经济收入。但与此同时，韩国社会各层面尤其文化领域，韩国社会发出的针对性和非针对性的一些言论，也确实产生了负面情绪的污染。无论是审美疲劳、民族情绪还是道德恐慌，这都是不可避免的，但是是可调节的。看到这些益处与弊端，我们要做的是，如何能他做己用，扬长避短，为我国的文化传播事业提供参照。面对文化输出的前辈：美国、日本、香港地区、韩国，想成为下一个文化输出的强国，我们应该怎么做。对外积极取经，加强与文化输出强国的交流，少走一些弯路；对内加强各方的文化建设能力培养，塑造中国文化的特色，强调中国文化的内核和灵魂，这才是走出去的核心要素。本文强调均衡文化和经济的发展，，不能为了经济利益而导致文化畸形，在文化输出的对外选择上，要合理化、现实化。本文的研究新意在于“人”——文化外输行为的主体和受众，它的作用在文化输出过程中的作用是显而易见的。人际传播填补了文化在大众传播领域中的空隙；集合了性别、年龄、流向的受众研究，表明了韩国文化输出的海外受众的整体面貌。内容—路径方式—受众分析—正负影响—建议启示，这构成了本文研究韩国文化的整体脉络。
[Abstract]:Korean culture to popular culture products output based on the spread in Asia and the world has become a phenomenon worthy of attention. The purpose of this article is to research on Korean culture output, to understand the path of Korean cultural output, style and content, to extract the essence and dross in benefits for our reference. We have disadvantages for the alert.
The massive development of Korean culture industry, is closely related with political change and economic impact of South Korea. It is the weakness of the traditional economy to the South Korean government initiated cultural industry power idea. This paper analyzes the path and way of the Korean cultural output from three aspects. First, Han Guozheng government led, to promote the development of cultural industry development policy. To create a good atmosphere for the development of enterprises; and financial institutions to provide financial support for cultural content production; the media production organization holds relative degrees of freedom of the contents of the product to be creative; local and overseas audience buying and feedback. Two, the Asian Regional output of Korean culture concentrated fire at the East Asian cultural circle of Confucianism, set to South Korea in Asian culture fame; relative to the area of study is various, but the operation of Korean culture in the international scope of the previous analysis is less, so this paper on the basis of A typical example of Korean culture output in the world: to water penetration; three, interpersonal communication is direct communication for individuals, or through the platform of the kind of interpersonal communication, the direct feedback to the study of culture communication and effectiveness is of great significance. Through the contact of Korean culture Chinese students interview analysis, environment, human, personality factors, personal research on Korean culture and the acceptance of the reaction results, application of clear interpersonal communication in Korean culture in the output.
In the output behavior of a series of cultural industry driven by economic development. South Korea has been really popular cultural products for the majority of overseas audience accepted and sought after, directly increases the movies, television dramas, variety shows, game exports; overseas young audiences are attracted by the propaganda of South Korea, have to study abroad. A large number of overseas audiences to Korea, stimulating the Korean tourism industry, hotel industry, beauty industry, apparel industry, the development of electronic industry and other industries. These are for South Korea to bring huge economic income. But at the same time, the level of Korean society, especially the cultural field, and some non targeted speech of the Korean Society issued, it does have a negative emotional pollution. It is the aesthetic fatigue, national sentiment or moral panic, this is inevitable, but can be adjusted to see the benefits. And what we need to do is how to make his own use, to develop his strengths and avoid weaknesses, and to provide reference for the cultural communication of our country.
In the face of cultural output predecessors: the United States, Japan, South Korea, Hongkong, to become a cultural output power, how should we do. To learn, strengthen cultural exchanges and output power, take some detours; to strengthen the cultural construction of the parties to culture, shaping the Chinese culture Chinese emphasizes the core and soul of culture, this is the core element to go out. This paper emphasizes the balanced development of culture and economy, not for economic benefits due to cultural deformity in foreign cultural output, to rationalize the reality.
This is the new research subject and audience "-- cultural transmission behavior, its role in the role of cultural output in the process of interpersonal communication is obviously. To fill the gap in the field of mass communication in culture; collection of gender, age, research to the audience, show the overall appearance of the South Korean culture output the overseas audience. The content of - way - - - Recommended audience analysis of positive and negative effect of enlightenment, which constitutes the overall context of the study of Korean culture.

【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G131.26

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