张家界民族文化旅游产业发展研究

发布时间：2018-04-09 10:11

本文选题：张家界　切入点：民族文化　出处：《吉首大学》2017年硕士论文

【摘要】：文化是旅游的灵魂所在,缺失了文化的旅游如同失去灵魂一般,没有生命力、活力。2011年10月中共十七届六中全会通过的《中共中央关于深化文化体制改革推动社会主义文化大发展大繁荣若干重大问题的决定》明确提出推动文化产业与旅游等产业的融合发展,这为张家界民族文化旅游产业的发展提供了重要的机遇。张家界因其独特的自然环境、浓厚的人文旅游资源而闻名。近几年来,旅游产业飞速发展,而民族文化旅游产业是旅游产业的一大特色,其发展规模不断扩展,收入水平不断提升。本文以研究张家界民族文化旅游产业的发展为媒介,探究民族文化旅游产业化开发的发展策略。这一研究对社会经济效益的提高,对建设富饶、文明、和谐的张家界有着深刻而长远的战略意义。民族文化旅游产业化开发是指旅游产业传统开发模式向现代开发模式转变,即产业结构的优化升级、发展观念及体制的创新。本文从民族文化旅游产业的概念入手,对与民族文化旅游有关的研究进行整理和归纳,并确立了研究范围。首先,对张家界民族文化旅游产业的发展现状进行分析;其次,对张家界民族文化旅游产业从资源状况、优劣势比较和发展机遇、现实条件等各个方面进行分析与探讨;然后,对张家界民族文化旅游产业的发展进行内外部环境分析,再结合2011年以来张家界民族文化旅游发展中存在的问题,采用SWOT分析方法,最终把SO战略作为主要的发展战略,其余三种作为辅助性战略,并提出了张家界民族文化旅游产业发展的路径与方式和基本战略定位。最后,提出解决张家界民族文化旅游产业发展的取向与具体对策措施,为张家界民族文化旅游产业的发展开辟更多的路径。张家界民族文化旅游产业发展的总体构想是:以张家界民族文化旅游产业的持续、健康、全面发展为目标,依据张家界民族文化旅游资源禀赋条件及发展现状,提出系统的、契合张家界现实条件的、以民族文化为内核的旅游产业发展的策略,以期推动张家界民族文化旅游产业的全面、持续、协调发展。
[Abstract]:Culture is the soul of tourism, lack of cultural tourism as lost soul, no vitality, the vitality of.2011 years of the Chinese Communist Party in October the sixth Plenary Session of the 17th CPC Central Committee through the "CPC Central Committee on deepening the reform of the cultural system to promote socialist cultural development and prosperity of certain major issue decision" clearly put forward to promote the integration of cultural industry and tourism industry development, which provides an important opportunity for the development of ethnic cultural tourism industry in Zhangjiajie. Zhangjiajie because of its unique natural environment, rich cultural tourism resources and famous. In recent years, the rapid development of tourism industry, and the national cultural tourism industry is a major feature of the tourism industry, its development scale continues to expand, rising income levels. In this paper, the research on the development of Zhangjiajie ethnic cultural tourism industry development strategy for the media, explore the development of the national cultural tourism industry. A study on social and economic benefits, the construction of civilization, has a rich, profound and long-term strategic significance to the harmonious development of Zhangjiajie. The national cultural tourism industry refers to the transformation of the traditional development model of tourism industry to the modern development mode, namely the upgrading of industrial structure, the innovation and development of ideas and system. This paper from the concept of nationality the cultural tourism industry of the research on ethnic cultural tourism to collate and summarize and establish the scope of the study. Firstly, the development status of the national cultural tourism industry in Zhangjiajie is analyzed; secondly, the Zhangjiajie ethnic cultural tourism industry from the resource situation, advantages and disadvantages of various practical conditions and development opportunities, etc. Analysis and discussion; then, analyze the internal and external environment for the development of ethnic cultural tourism industry in Zhangjiajie, combined with the Zhangjiajie ethnic culture tour since 2011 There are problems in the development of tourism, by using the SWOT analysis method, the SO strategy as the main development strategy, the other three as auxiliary strategy, and put forward the path and way of Zhangjiajie ethnic cultural tourism industry development and the basic strategic positioning. Finally, put forward to solve the orientation of Zhangjiajie ethnic cultural tourism industry development and the countermeasures and open up more path for the development of national cultural tourism industry in Zhangjiajie. The overall conception of Zhangjiajie ethnic cultural tourism industry development is: the national cultural tourism industry in Zhangjiajie sustained, healthy, all-round development as the goal, based on the current situation and development of Zhangjiajie ethnic cultural tourism resources, proposed the system, fit the Zhangjiajie actual conditions, to national culture is the core of the tourism industry development strategy, in order to promote the national cultural tourism industry in Zhangjiajie comprehensive, sustained, coordinated Development.

【学位授予单位】：吉首大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G124;F592.7

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