动漫改编为移动平台游戏研究

发布时间：2018-04-24 03:13

本文选题：动漫 + 移动平台游戏　；参考：《中国美术学院》2014年硕士论文

【摘要】：近年来，随着互联网的普及，动漫游市场也在发生着翻天覆地的变化。一方面，国内传统动漫面临日趋饱和的市场环境，依靠以动画养动画的模式似乎难以为续，新兴互联网动漫的发展为传统动漫营销模式带来冲击；另一方面，电子游戏的巨大市场潜力令人唏嘘，移动互联网的发展和移动智能终端的广泛应用，为移动平台游戏带来了无限的可能。当前，不少国内外企业开始通过获取动漫作品IP（Intellectual property,知识产权，，文中简称IP）授权，尝试对动漫作品进行移动平台游戏的改编，然而针对动漫作品改编为移动平台游戏的理论研究却十分稀少。本文结合当下移动平台游戏产业的发展现状，透过国内外市场中的动漫改编游戏案例的分析以及对当下社会因素和市场环境的调查，对动漫改编移动平台游戏的改编制作和运营要点进行总结，从游戏制作、营收模式、市场营销等多个角度，对动漫改编为移动平台游戏进行相关的探索和研究。
[Abstract]:In recent years, with the popularity of the Internet, animation tourism market is also taking place earth-shaking changes. On the one hand, the domestic traditional animation is facing an increasingly saturated market environment, relying on the animation model seems difficult to continue, the development of new Internet animation for the traditional animation marketing model impact; on the other hand, The huge market potential of electronic games is so great that the development of mobile Internet and the wide application of mobile intelligent terminals bring infinite possibilities for mobile platform games. At present, many domestic and foreign enterprises begin to obtain animation works IP(Intellectual property, intellectual property, in this paper) authorization, try to animation works for the adaptation of mobile platform games, However, the theoretical research on the adaptation of animation to mobile platform games is very rare. This article combines the present mobile platform game industry development present situation, through the domestic and foreign market animation adaptation game case analysis, as well as the present social factor and the market environment investigation, This paper summarizes the main points of the adaptation and operation of the animation adaptation mobile platform games, from the game production, revenue model, marketing and other perspectives, animation adaptation to mobile platform games for the relevant exploration and research.
【学位授予单位】：中国美术学院
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G124

【参考文献】