衡水侯店毛笔文化产业发展研究

发布时间：2018-05-01 17:33

本文选题：侯店毛笔 + 毛笔文化　；参考：《河北师范大学》2014年硕士论文

【摘要】：侯店毛笔作为衡水重要的民族文化产业，也是我省乃至全国的重要民间文化，历史悠久。传统繁杂的制笔工序、艰苦的从业环境以及艺人工资的低收入，造成从艺人员欠缺的现状。同时，侯店毛笔厂又因缺乏投资，缺乏专业人员以及科学的、完善的营销模式，造成销售市场萎缩的现状。因此，为尽快改变毛笔文化的现状，使侯店毛笔这一传统文化得到传承、保护和发展，才进行此方向选题，进行研究。本论文在研究、学习并借鉴国内外先进地区对毛笔文化产业开发与研究的基础上，紧紧围绕衡水本区域内侯店毛笔文化产业的特点，认真进行资料的大量搜集、调研、分析、总结。找出侯店毛笔文化产业发展中存在的问题，提出新思路和新对策，并寻找出适合本区域侯店毛笔的发展方向、技艺的改良、经营与管理模式以及侯店毛笔文化价值等几个方面内容进行探讨，尽快使侯店毛笔走出困境，从而使这一历史悠久的品牌得以传承发展，更为传承和弘扬优秀的民族文化提供科学的理论依据和参考。具体而言，本文主要从四个层面进行了构思，并根据其框架进行了深入的论述：第一部分研究绪论。即对本课题研究的背景、研究目的及意义进行了概述；第二部分研究毛笔文化与文化产业的概述。本部分就此概念、范围以及国内外现状进行了梳理，以确保文章研究过程中准确性和为下文研究主线做好铺垫；第三部分是对侯店毛笔文化价值、产业现状及发展中存在的问题因素进行分析、研究。研究中对衡水市的各个摊点、毛笔厂、学校、社区中的不同行业的人员进行实地访谈，深入了解有关毛笔的各种情况，为进一步研究做好了充分的准备；第四部分侯店毛笔文化产业化发展方向的对策与建议研究。即是文章的重点，又是文章核心之处。此部分从七个角度对侯店毛笔文化产业的未来发展方向进行规划，使侯店毛笔未来发展前景更加明朗；第五部分结束语。主要对本文研究的情况进行了回顾、总结与展望。总之，本文通过对衡水区域文化产业发展中侯店毛笔市场现状详细的调查和分析，对其文化的传承和发展进行了深入的探讨和研究。据现状了解、分析、研究发现，为使衡水丰富的文化资源发挥更大作用，尤其在弘扬文化产业侯店毛笔方面，必须利用现代的多元化的传播媒介（网络广告、互联网、手机、户外媒体）和四大传统的传播媒体（报纸、杂志、电视、广播）相结合，找出适合该行业的发展思路。具体表现在该市首先不断完善发展规划，逐产业调查摸底，逐企业严把质量、技术关口，及时聘请专业人员进入该行业的第一线，以确保文化产业的顺利实施，并重点对侯店毛笔产业的打造出谋划策，并以科学的经营理念与营销模式，将侯店的毛笔文化渗透到教学实践中来，在学校开展丰富的文化教育活动，让学生们多了解侯店毛笔的文化价值的同时，提高了侯店毛笔的宣传度与影响力；也可以利用近年来衡水经济发展和文化发展的契机，开发具有地方特色的新产品，依托衡水区域的名优文化产品资源以及衡水湖的旅游资源，对侯店毛笔厂进行科学规划，合理布局与完善，，更好地使这一文化产业得到持续稳定的发展，也为衡水文化产业的振兴做些有益的贡献。
[Abstract]:As an important national cultural industry in Hengshui, Hou Dian's brush is also an important folk culture in our province and even the whole country. It has a long history. The traditional and complex process of making pen, hard working environment and low income of artists' wages have caused the shortage of artists. At the same time, Hou Dian's brush factory is lack of investment, lack of professional personnel and science. In order to change the current situation of the culture of the brush, the traditional culture of the Hou shop is inherited, protected and developed, and the research is carried out in this direction.
In this paper, on the basis of studying and learning from the development and research of the Chinese and foreign advanced areas on the culture industry of the brush, this paper closely surrounds the characteristics of the culture industry of Hou Dian's brush culture in Hengshui, and makes a great deal of collection, investigation, analysis and summary of the data, and finds out the problems in the development of the culture industry of Hou Dian's brush, and puts forward new ideas and new ideas. The countermeasure is to find out the development direction, the improvement of the skill, the management and management mode and the cultural value of Hou's brush, so as to make the Hou shop brush out of the predicament as soon as possible so as to inherit and develop the long history brand, and to inherit and carry forward the excellent national culture. For the theoretical basis and reference of science, specifically, this article has mainly conceived from four levels, and has carried on the thorough discussion according to its frame.
The first part of the study is the introduction, that is, the background of the research, the purpose and significance of the research; the second part of the study of the brush culture and cultural industry overview. This part of this concept, the scope and the status quo at home and abroad to be combed, to ensure the accuracy of the article in the process of research and to do a good job for the following main line of research; third Part is the analysis of the cultural value of Hou's brush pen, the present situation and the problems in the development of the industry. In the study, the people of various stalls, brush works, schools and communities in Hengshui are interviewed in the field, and the various situations about the brush are thoroughly understood, and fourth are well prepared for further research. It is the key point of the article and the core of the article. This part plans the future development direction of the culture industry in Hou Dian's brush culture industry from seven angles, which makes the future development of Hou Dian hair brush more bright; the fifth part of the conclusion is mainly about the study of this article. The situation was reviewed, summarized and prospected.
In a word, through the detailed investigation and analysis of the present situation of the market of the Hengshui regional cultural industry, this paper makes an in-depth study and Research on the inheritance and development of its culture. According to the status quo, analysis, research and discovery, in order to make the rich cultural resources of Hengshui play a greater role, especially in carrying forward the culture industry store brush pen. Face, we must make use of modern diversified media (Internet advertising, Internet, mobile phone, outdoor media) and four traditional media (newspapers, magazines, television, broadcasting) to find out the development ideas suitable for the industry. In order to ensure the smooth implementation of the cultural industry, the key to the smooth implementation of the culture industry, and the scientific management concept and marketing model, the culture of the Hou store's brush culture is infiltrated into the teaching practice, and the rich cultural and educational activities in the school are carried out to allow students to carry out the cultural and educational activities in the school. At the same time, we can understand the cultural value of Hou's brush and improve the publicity and influence of Hou Dian's brush. We can also exploit the opportunity of Hengshui's economic development and cultural development in recent years, develop new products with local characteristics, rely on the famous cultural product resources of the Hengshui region and the tourist resources of Hengshui lake, and enter the factory of Hou Dian Mao pen. Scientific planning, rational layout and perfection will make this cultural industry develop steadily and steadily, and make some useful contributions to the revitalization of Hengshui's cultural industry.

【学位授予单位】：河北师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G124

【参考文献】