传播结构、电视艺术与自我认同:春晚与春节文化的现代性转型

发布时间：2018-05-29 00:58

本文选题：春晚 + 电视艺术　；参考：《现代传播(中国传媒大学学报)》2017年03期

【摘要】：从"传播结构"的角度探讨春节文化的现代性转型的内涵,进而剖析央视春晚这一电视艺术文本作为一种现代传播力量,改变传统除夕民俗结构的路径和意义。传统除夕民俗是由"自我传播、人际传播和组织传播"三种形态运作完成的,而"春晚"的意义在于,它将"大众传播"引入除夕的民俗结构。这种传播结构的转型不仅改变了春节的内涵,更是改变了中国人过春节的心智模式,进而影响他们作为主体的自我认同。因此,春晚的意义在于它是中国传统文化现代性转型的重要表征。
[Abstract]:This paper probes into the connotation of the modern transformation of Spring Festival culture from the angle of "communication structure", and then analyzes the path and significance of changing the traditional New Year's Eve folk structure as a kind of modern communication power of CCTV Spring Festival Gala. The traditional folklore of New Year's Eve is completed by three forms of "self-communication, interpersonal communication and organizational communication", and the meaning of "Spring Festival Gala" is that it introduces "Mass Communication" into the folklore structure of New Year's Eve. The transformation of the communication structure not only changed the connotation of Spring Festival, but also changed the mental mode of Chinese Spring Festival, and then affected their self-identity as the main body. Therefore, the significance of the Spring Festival Gala is that it is an important symbol of the modern transformation of Chinese traditional culture.
【作者单位】：南京大学艺术研究院;
【基金】：国家社科基金艺术学项目“艺术的技术文化学研究”(项目编号:15BA012)的研究成果
【分类号】：K892.1;G229.2

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