中国视听文化产品出口贸易影响因素研究

发布时间：2018-05-29 01:32

本文选题：视听文化产品 + 引力模型　；参考：《湘潭大学》2017年硕士论文

【摘要】：随着经济文化全球化进程的不断加快,文化贸易的发展不断冲击着传统的国际贸易形势,对世界经济文化发展影响越来越大。当今世界,谁可以站到文化产业发展的制高点,拥有强大的文化软实力,就可以在国际竞争中拥有更高的话语权。如今,中国在国际贸易中的地位越来越高,作为全球最大的商品贸易国家,文化贸易的发展却不尽如人意。当今,在这个视听已经成为文化表达和交流的主要形式之一的世界,视听文化产品及相关服务不但反映了一个国家和民族的社会和文化的特征,同时也会对国家政治产生重要的影响。视听文化产业作为文化产业中的最重要组成部分,近年来在全球范围内得到快速发展。本文先研究了中国视听文化产品出口贸易的状况,包括了中国视听产品出口贸易的规模、中国视听产品出口结构以及中国视听产品出口市场。中国是视听文化产品出口主要存在的问题主要包括以下几个方面:第一,中国是视听文化产品出口规模较小,但是视听文化出口在核心文化产品出口中占比大,是中国文化产品出口的最主要部分。第二,中国视听文化产品出口呈现波动上升的趋势,增长幅度较为明显,总体存在很大的贸易顺差。第三,中国的视听文化产品的出口结构发展并不平衡,总体呈现顺差,但是结构逆差显著。第四,中国视听文化产品的主要出口地是发达国家和地区,包括美国、英国等国家,视听文化产品出口市场集中,在全球范围分布不均。接下来,文章从理论层面分析了视听文化产品出口贸易的影响因素的作用机理,构建扩展的贸易引力模型,实证检验了中国视听文化产品出口的影响因素。通过实证分析,可以看出视听文化产品的出口有多个因素显著影响,中国GDP、中国研发支出占GDP比例、文化市场经营机构数、对象国GDP、对象国的人均GDP以及文化距离对于中国视听文化产品的出口有着显著正相关,而中国的人居GDP、对象国的受教育水平、对象国的科技发展水平、地理距离与中国视听文化产品的出口存在显著负相关关系。结合理论和实证分析,在文章的最后一部分,阐述了结论启示以及对发展中国视听文化产品出口的相关建议。不断推进海外市场的发展,提高视听文化产品的质量,培养专业视听产业人才,加强文化传播力度,降低“文化折扣”,是推进中国视听文化产品出口贸易不断发展的重要举措。
[Abstract]:With the accelerating process of economic and cultural globalization, the development of cultural trade is constantly impacting on the traditional international trade situation, which has a growing impact on the development of world economy and culture. In today's world, who can stand to the commanding point of the development of cultural industry, have strong cultural soft power, can have a higher right of speech in the international competition. Nowadays, China is becoming more and more important in international trade. As the largest commodity trading country in the world, the development of cultural trade is not satisfactory. Today, in a world where audio-visual has become one of the main forms of cultural expression and communication, audio-visual cultural products and related services not only reflect the social and cultural characteristics of a country and nation, It will also have an important impact on national politics. As the most important part of the cultural industry, audiovisual culture industry has been developed rapidly in the world in recent years. This paper first studies the export trade of China's audio-visual and cultural products, including the scale of China's audio-visual product export trade, the structure of China's audio-visual product export and the Chinese audio-visual product export market. The main problems in China's exports of audio-visual and cultural products include the following aspects: first, China's exports of audio-visual cultural products are relatively small, but audio-visual exports account for a large proportion of the exports of core cultural products. It is the most important part of Chinese cultural products export. Second, China's audio-visual and cultural exports show an upward trend, the increase is more obvious, there is a large trade surplus. Third, the export structure of China's audio-visual and cultural products is unbalanced, showing a surplus in general, but a significant structural deficit. Fourth, the main export places of Chinese audio-visual cultural products are developed countries and regions, including the United States, Britain and other countries. The export market of audio-visual cultural products is concentrated, and the distribution of audio-visual cultural products is uneven in the world. Then, the paper analyzes the mechanism of influencing factors on the export of audio-visual cultural products from the theoretical level, constructs an extended trade gravity model, and empirically tests the influencing factors of the export of audio-visual cultural products in China. Through empirical analysis, we can see that there are many factors that influence the export of audio-visual and cultural products. China's GDP, the proportion of China's R & D expenditure to GDP, the number of cultural market operators, The per capita GDP and cultural distance of the target countries have a significant positive correlation with the export of Chinese audio-visual and cultural products, while the educational level of the target countries and the level of scientific and technological development of the target countries are significantly positive. There is a significant negative correlation between geographical distance and the export of Chinese audio-visual cultural products. Combined with theoretical and empirical analysis, the last part of the article, the conclusion of the enlightenment and the development of China's audio-visual and cultural products export related recommendations. Continue to promote the development of overseas markets, improve the quality of audio-visual cultural products, train professionals in the audio-visual industry, strengthen cultural dissemination, and reduce "cultural discounts". It is an important measure to promote the export trade of Chinese audiovisual and cultural products.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G124;F752.62

【参考文献】