跨文化视野下的天津市文化旅游实证研究

发布时间：2018-06-02 09:31

本文选题：跨文化旅游 + 天津市文化旅游　；参考：《天津大学》2015年硕士论文

【摘要】：近年来迅速发展的文化旅游,是指旅游主体出于文化的动机对具有文化性质的旅游客体进行的一种文化体验过程。它不仅可以大力地弘扬天津市丰富多彩的历史和文化底蕴,而且能将旅游业产生的巨大经济效益和文化效益相结合,并推动天津市文化建设的迅速发展。文化旅游是一种各类社会群体都喜闻乐见的方式,是一种深入、持久的交流方式,它能够促进社会不同阶层的人群之间的交流。本文在全面梳理了国内外相关内容研究现状的基础之上,从跨文化的角度出发,以文化传播的最好载体旅游为介质,对文化旅游、跨文化旅游等相关概念进行了界定,分析了跨文化旅游的生理动机、心理动机以及几个主要影响因素,尤其分析了跨文化差异问题和文化适应性问题,并进一步探讨了跨文化旅游传播和互动的具体过程以及由此可能产生的结果。然后,结合天津市文化旅游的现状,对天津市文化旅游发展的必要性和可行性进行了分析,并以网络上tripadvisor自由点评的数据和携程网自由点评的数据为基础,借助SWOT矩阵分析模型,指出天津市文化旅游发展的优势、劣势、机遇和挑战,由此推论:天津市文化旅游发展优势是主要的,要积极利用有利的内部和外部条件促进自身发展,并尝试将跨文化旅游的相关理论知识与具体的实践活动相结合。最后,本文从旅游的从业人员、文化旅游的产品、天津市的文化旅游形象、国家政策等不同角度提出了可行性的建议,以期为促进天津市文化的传播和推动天津市的文化建设贡献绵薄之力。
[Abstract]:The rapid development of cultural tourism in recent years refers to the cultural experience of tourism subject to cultural motivation. It can not only carry forward Tianjin's rich and colorful historical and cultural details, but also combine the huge economic and cultural benefits of tourism, and promote the rapid development of Tianjin's cultural construction. Cultural tourism is a kind of popular way for all kinds of social groups. It is a kind of deep and lasting way of communication. It can promote the communication between different social strata. On the basis of combing the current research situation of related contents at home and abroad, this paper defines the related concepts of cultural tourism, cross-cultural tourism and so on, from the perspective of cross-culture, taking the best carrier tourism of cultural communication as the medium. This paper analyzes the physiological motivation, psychological motivation and several main influencing factors of cross-cultural tourism, especially the problems of cross-cultural differences and cultural adaptability. Furthermore, the paper discusses the specific process of cross-cultural tourism communication and interaction and its possible results. Then, combined with the present situation of Tianjin cultural tourism, the necessity and feasibility of Tianjin cultural tourism development are analyzed, and based on the data of tripadvisor free comment on the network and Ctrip net free comment data. With the help of SWOT matrix analysis model, this paper points out the advantages, disadvantages, opportunities and challenges of Tianjin's cultural tourism development. It is inferred that the advantages of Tianjin's cultural tourism development are the main ones, and the favorable internal and external conditions should be actively utilized to promote the development of Tianjin's cultural tourism. And try to cross-cultural tourism related theoretical knowledge and specific practical activities combined. Finally, this paper puts forward some feasible suggestions from the aspects of tourism practitioners, cultural tourism products, cultural tourism image of Tianjin, national policies, etc. In order to promote the spread of Tianjin culture and promote Tianjin's cultural construction contribution.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G124

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