价值链延伸下的文化企业商业模式创新研究
发布时间：2018-11-23 21:17
【摘要】：进入21世纪以来,我国文化产业进入高速发展阶段,在国家经济发展中的地位不断攀升,国家政府已经把发展文化产业作为今后我国经济发展战略的重点。随着文化产业不断受到国家的重视,文化企业也必定会迎来新的发展生机。文化企业主要是指经营文化产品为主的经济实体,其价值链与其他传统企业的价值链相比具有独特的性质。商业模式是决定企业发展速度与高度的关键性要素,商业模式对文化企业未来的发展影响巨大。从本质上来说,当前文化企业的竞争就是价值链与商业模式的竞争,如何识别价值链增值环节,构建内容差异化、定位清晰化和竞争专业化的商业模式已经成为文化企业关注的重点。 通过阅读大量研究文献并进行梳理,本文提出用价值链延伸进行商业模式创新的合理性,以及价值链延伸对商业模式创新的重要性,并对文化企业价值链延伸进行构建,设计文化企业价值链延伸的路径。同时,结合设计出的文化企业价值链延伸路径特点,具体描述了价值链延伸下的4种商业模式创新类型,即纵向延伸型、波及延伸型、内部延伸型、交叉延伸型,并构建文化企业价值链延伸路径与商业模式创新关系的概念模型。 在相关理论假设的基础上,本文以7种不同类型的38家文化企业作为研究对象,对文化企业价值链延伸路径与商业模式创新关系的概念模型进行了实证研究,运用因子分析、相关分析和逐步回归分析等研究方法对提出的相关理论假设进行验证,对本文选择的理论基础和逻辑推理进行验证和支持。最终的结论是：文化企业价值链纵向延伸与纵向延伸型商业模式创新之间存在正关联性；文化企业价值链波及延伸与波及延伸型商业模式创新之间存在正关联性；文化企业价值链内部延伸与内部延伸型商业模式创新之间存在正关联性；文化企业价值链交叉延伸与交叉延伸型商业模式创新之间存在正关联性。根据实证结果,分别对4种类型的商业模式提出相对的实施策略
[Abstract]:Since entering the 21st century, the cultural industry of our country has entered the stage of rapid development, and the position in the national economic development has been rising constantly. The national government has taken the development of cultural industry as the key point of our country's economic development strategy in the future. With the constant attention of the country, cultural enterprises are bound to usher in new development vitality. The cultural enterprise mainly refers to the economic entity that manages the cultural product mainly, its value chain has the unique nature compared with the value chain of other traditional enterprises. Business model is the key factor to determine the speed and height of enterprise development. Business model has a great impact on the future development of cultural enterprises. In essence, the competition of the current cultural enterprises is the competition between the value chain and the business model. How to identify the value-added link of the value chain and construct the content differentiation, The business model of positioning clarity and competition specialization has become the focus of cultural enterprises. Through reading a large number of research documents and combing, this paper puts forward the rationality of business model innovation with value chain extension, and the importance of value chain extension to business model innovation, and constructs the value chain extension of cultural enterprises. Design the path of cultural enterprise value chain extension. At the same time, combined with the characteristics of the cultural enterprises' value chain extension path, the paper describes four innovative types of business model under the value chain extension, that is, longitudinal extension, ripple extension, internal extension, cross-extension, and so on. And construct the concept model of the relationship between the extension path of cultural enterprise value chain and the innovation of business model. On the basis of relevant theoretical assumptions, this paper takes 38 cultural enterprises of 7 different types as the research objects, and makes an empirical study on the conceptual model of the relationship between the extension of the value chain of cultural enterprises and the innovation of business model, and applies factor analysis. Correlation analysis and stepwise regression analysis are used to verify the relevant theoretical assumptions, and the theoretical basis and logical reasoning selected in this paper are verified and supported. The final conclusions are as follows: there is a positive correlation between the vertical extension of the cultural enterprise value chain and the innovation of the vertical extension business model, the positive correlation between the extension of the cultural enterprise value chain and the innovation of the extended business model. There is a positive correlation between the internal extension of the cultural enterprise value chain and the innovation of the internal extended business model, and the positive correlation between the cross-extension of the cultural enterprise value chain and the innovation of the cross-extension business model. According to the empirical results, four types of business models are put forward relative implementation strategies.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F270;F273.1
本文编号：2352737
[Abstract]:Since entering the 21st century, the cultural industry of our country has entered the stage of rapid development, and the position in the national economic development has been rising constantly. The national government has taken the development of cultural industry as the key point of our country's economic development strategy in the future. With the constant attention of the country, cultural enterprises are bound to usher in new development vitality. The cultural enterprise mainly refers to the economic entity that manages the cultural product mainly, its value chain has the unique nature compared with the value chain of other traditional enterprises. Business model is the key factor to determine the speed and height of enterprise development. Business model has a great impact on the future development of cultural enterprises. In essence, the competition of the current cultural enterprises is the competition between the value chain and the business model. How to identify the value-added link of the value chain and construct the content differentiation, The business model of positioning clarity and competition specialization has become the focus of cultural enterprises. Through reading a large number of research documents and combing, this paper puts forward the rationality of business model innovation with value chain extension, and the importance of value chain extension to business model innovation, and constructs the value chain extension of cultural enterprises. Design the path of cultural enterprise value chain extension. At the same time, combined with the characteristics of the cultural enterprises' value chain extension path, the paper describes four innovative types of business model under the value chain extension, that is, longitudinal extension, ripple extension, internal extension, cross-extension, and so on. And construct the concept model of the relationship between the extension path of cultural enterprise value chain and the innovation of business model. On the basis of relevant theoretical assumptions, this paper takes 38 cultural enterprises of 7 different types as the research objects, and makes an empirical study on the conceptual model of the relationship between the extension of the value chain of cultural enterprises and the innovation of business model, and applies factor analysis. Correlation analysis and stepwise regression analysis are used to verify the relevant theoretical assumptions, and the theoretical basis and logical reasoning selected in this paper are verified and supported. The final conclusions are as follows: there is a positive correlation between the vertical extension of the cultural enterprise value chain and the innovation of the vertical extension business model, the positive correlation between the extension of the cultural enterprise value chain and the innovation of the extended business model. There is a positive correlation between the internal extension of the cultural enterprise value chain and the innovation of the internal extended business model, and the positive correlation between the cross-extension of the cultural enterprise value chain and the innovation of the cross-extension business model. According to the empirical results, four types of business models are put forward relative implementation strategies.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F270;F273.1
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