以非洲国家为例探析我国公共媒体如何帮助国家提升软实力
发布时间：2019-06-16 13:34
【摘要】：2007年党的十七大报告指出要“提高国家文化软实力”。自此，提高国家软实力逐步成为中国外交政策的重点。中国政府在提高软实力方面做了很多尝试和努力，其中“中国媒体国际化”是自2000年以来中国政府大力实施的政策。 非洲国家是中国重要的战略合作伙伴，我国在非洲有着巨大的经济利益和政治利益。随着中非经贸合作不断深入发展，由于语言障碍、文化差异等原因造成的误解和摩擦时而出现，阻碍了中非关系的进一步发展。中国传媒行业起步较晚，缺少具有国际影响力的媒体，中国国家形象的塑造权因此长期掌握在西方主流媒体的手中而后者缺乏客观性甚至妖魔化的报道更加深了包括非洲在内的国家对中国的误解使中国在提升软实力的道路上步履维艰。因此，要想让世界了解真实的中国，塑造良好的国家形象。 由于以媒体推进软实力发展的政策实施时间较短，对在非中国媒体的系统研究又屈指可数，因而本文旨在通过对中国媒体“走出去”的背景即中国外交政策重点转向发展软实力及媒体与软实力关系的分析（第一章）和对在非中国媒体角色和基本情况研究（第二章）分析中国海外媒体在帮助中国外交实现提升软实力的目标过程中可能遇到的问题并提出初步的改进意见。 从全球覆盖率的角度来说，中国媒体的确是“走出去”了，然而其是否达到提升中国软实力的目标却有待考察。要想真正通过媒体提升国家软实力，，就必须想办法打破“传而不通”，“通而不受”的僵局，提高中国媒体的覆盖率、公信力，结合受众需要，增加媒体的可读性和趣味性。 本课题的研究将会对如何提高中国媒体国际影响力，完善中国媒体国际化战略及如何利用媒体提升国家软实力等方面有一定的参考价值和借鉴意义。
[Abstract]:The report of the 17th National Congress of the Communist Party of China (CPC) in 2007 pointed out that it is necessary to "improve the soft power of national culture." Since then, the improvement of national soft power has gradually become the focus of China's foreign policy. The Chinese government has made many attempts and efforts to improve soft power, among which "internationalization of Chinese media" has been vigorously implemented by the Chinese government since 2000. African countries are important strategic partners of China, and China has great economic and political interests in Africa. With the continuous development of Sino-African economic and trade cooperation, misunderstandings and frictions caused by language barriers and cultural differences have hindered the further development of China-Africa relations. With the late start of China's media industry and the lack of internationally influential media, the right to shape China's national image has been in the hands of mainstream Western media for a long time, and the lack of objectivity or even demonization of the latter has deepened the misunderstanding of China in countries, including Africa, making it difficult for China to walk on the road to promoting soft power. Therefore, to let the world understand the real China, create a good national image. Due to the relatively short implementation time of the policy of promoting the development of soft power with the media, there are only a few systematic studies on the non-Chinese media. Therefore, the purpose of this paper is to analyze the background of Chinese media "going out", that is, the focus of China's foreign policy on the development of soft power and the relationship between media and soft power (Chapter 1) and the study of the role and basic situation of non-Chinese media (Chapter 2). The purpose of this paper is to analyze the problems that Chinese overseas media may encounter in the process of helping China's diplomacy to achieve the goal of promoting soft power, and to put forward some preliminary suggestions for improvement. From the point of view of global coverage, the Chinese media is indeed "going out", but whether it achieves the goal of enhancing China's soft power remains to be examined. In order to really enhance the national soft power through the media, we must find ways to break the deadlock of "pass but not accept", improve the coverage and credibility of the Chinese media, combine the needs of the audience, and increase the readability and interest of the media. The research of this subject will have certain reference value and reference significance on how to improve the international influence of Chinese media, perfect the strategy of internationalization of Chinese media and how to use the media to enhance the soft power of the country.
【学位授予单位】：外交学院
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G206;G122
本文编号：2500601
[Abstract]:The report of the 17th National Congress of the Communist Party of China (CPC) in 2007 pointed out that it is necessary to "improve the soft power of national culture." Since then, the improvement of national soft power has gradually become the focus of China's foreign policy. The Chinese government has made many attempts and efforts to improve soft power, among which "internationalization of Chinese media" has been vigorously implemented by the Chinese government since 2000. African countries are important strategic partners of China, and China has great economic and political interests in Africa. With the continuous development of Sino-African economic and trade cooperation, misunderstandings and frictions caused by language barriers and cultural differences have hindered the further development of China-Africa relations. With the late start of China's media industry and the lack of internationally influential media, the right to shape China's national image has been in the hands of mainstream Western media for a long time, and the lack of objectivity or even demonization of the latter has deepened the misunderstanding of China in countries, including Africa, making it difficult for China to walk on the road to promoting soft power. Therefore, to let the world understand the real China, create a good national image. Due to the relatively short implementation time of the policy of promoting the development of soft power with the media, there are only a few systematic studies on the non-Chinese media. Therefore, the purpose of this paper is to analyze the background of Chinese media "going out", that is, the focus of China's foreign policy on the development of soft power and the relationship between media and soft power (Chapter 1) and the study of the role and basic situation of non-Chinese media (Chapter 2). The purpose of this paper is to analyze the problems that Chinese overseas media may encounter in the process of helping China's diplomacy to achieve the goal of promoting soft power, and to put forward some preliminary suggestions for improvement. From the point of view of global coverage, the Chinese media is indeed "going out", but whether it achieves the goal of enhancing China's soft power remains to be examined. In order to really enhance the national soft power through the media, we must find ways to break the deadlock of "pass but not accept", improve the coverage and credibility of the Chinese media, combine the needs of the audience, and increase the readability and interest of the media. The research of this subject will have certain reference value and reference significance on how to improve the international influence of Chinese media, perfect the strategy of internationalization of Chinese media and how to use the media to enhance the soft power of the country.
【学位授予单位】：外交学院
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G206;G122
【参考文献】
相关期刊论文 前1条
1 李安山;;为中国正名:中国的非洲战略与国家形象[J];世界经济与政治;2008年04期
本文编号：2500601
本文链接：https://www.wllwen.com/shekelunwen/wenhuayichanlunwen/2500601.html
