大学生物质主义与冲动性购买行为:金钱态度的中介作用

发布时间：2018-03-24 03:23

本文选题：大学生　切入点：物质主义　出处：《应用心理学》2017年01期

【摘要】：采用物质主义价值观量表、冲动性购买行为量表以及金钱态度量表对720名大学生进行调查,考察了物质主义价值观(包括以财物定义成功和以获取财物为中心)与大学生冲动性购买行为的关系,以及金钱态度在其中的中介作用。结果发现:(1)金钱态度与以财物定义成功、以获取财物为中心、冲动性购买行为呈正相关,冲动性购买行为与以财物定义成功、以获取财物为中心呈正相关;(2)金钱态度分别在大学生以财物定义成功与冲动性购买行为、以获取财物为中心与冲动性购买行为之间的关系中起着部分中介作用。
[Abstract]:Using materialistic values scale, impulsive purchase behavior scale and money attitude scale, 720 college students were investigated. This paper examines the relationship between materialistic values (including the definition of property success and the acquisition of property as the center) and impulsive buying behavior of college students. The results show that the monetary attitude is positively correlated with the definition of success and the acquisition of property, while the impulsive purchase behavior is positively correlated with the definition of success in terms of property, and the behavior of impulsive purchase is positively correlated with the definition of success in terms of property. Money attitude plays an intermediary role in defining the relationship between successful and impulsive purchase behavior and the relationship between the acquisition of property and impulsive purchase behavior.
【作者单位】：广东省高等学校师资培训中心;广州大学教育学院;华南师范大学心理学院/心理应用研究中心;
【分类号】：B848.3

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