宋代私营企业管理研究

发布时间：2019-04-24 03:46

【摘要】： 随着宋代商品经济的发展，农业水平的继续提高，手工业和商业的继续发展，人口的日益增长，社会整体市场的形成，，消费群体可支配收入水平的提升，宋代私营企业管理也发展到了一定的高度。这个时期的私营企业主为了在市场竞争中获得主动地位，运用了较多的管理方法。生产要素的管理上，灵活运用资本运营方式，妥善管理人力资源；生产过程的管理上，积极搜集市场信息，满足消费者的需求，保证产品质量和服务质量；在市场营销的管理上，选择适当的营销方式，促进商品销售；同时私营企业主在财务上也有相对严密的管理，在技术创新上也采取积极的措施，尽量将有利于企业发展的财务管理方式和新的技术运用到企业的经营中来。由于宋代特定社会环境的影响，宋代私营企业管理呈现出系统化、家族性的特点，这些管理特点一定程度上帮助宋代私营企业克服了技术、信息等资源匮乏的困难；同时宋代私营企业管理也出现了滞后性、不连贯性、发展不平衡和缓慢的特点，这些都严重阻碍了宋代私营企业向更高层次发展。虽然宋代私营企业管理最终没有突破封建经济的束缚，但不可否认的是这些管理方法大大促进了宋代私营企业经营水平的提高，进而促进了宋代私营经济的发展，使之成为整个宋代工商业经营和发展的有机组成部分，对整个宋代经济具有重要的促进意义，应积极肯定宋代私营企业管理在宋代经济史上的地位。
[Abstract]:With the development of commodity economy in Song Dynasty, the continuous improvement of agricultural level, the continuous development of handicraft industry and commerce, the growing population, the formation of social market as a whole, and the improvement of disposable income level of consumer groups, The management of private enterprises in Song Dynasty also developed to a certain degree. In order to obtain the active position in the market competition, the private enterprise owners used more management methods in this period. In the management of production factors, flexible use of capital operation mode, proper management of human resources, production process management, active collection of market information, to meet the needs of consumers, to ensure product quality and service quality; In the management of marketing, choose the appropriate marketing methods to promote the sales of commodities; At the same time, private enterprise owners also have relatively strict financial management, and take positive measures in technological innovation, so as to apply the financial management mode and new technology which are conducive to the development of enterprises to the operation of enterprises as far as possible. Due to the influence of specific social environment in Song Dynasty, the management of private enterprises in Song Dynasty showed systematic and familial characteristics, which to a certain extent helped them overcome the difficulties of lack of resources such as technology, information and so on. At the same time, the management of private enterprises in Song Dynasty also appeared the characteristics of lag, inconsistency, uneven development and slow development, which seriously hindered the development of private enterprises to a higher level in Song Dynasty. Although the management of private enterprises in Song Dynasty did not break through the bondage of feudal economy, it is undeniable that these management methods greatly promoted the management level of private enterprises in Song Dynasty, and then promoted the development of private economy in Song Dynasty. To make it an organic part of the management and development of industry and commerce in the Song Dynasty, it is of great significance to promote the economy of the whole Song Dynasty. We should positively affirm the position of the management of the private enterprises in the economic history of the Song Dynasty.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：K244

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