竞争性的图像行动主义:中国网络民族主义的一种视觉传播视角

发布时间：2018-03-13 01:22

本文选题：视觉传播　切入点：网络民族主义　出处：《国际新闻界》2016年11期 　论文类型：期刊论文

【摘要】：视觉文本和民族认同、民族主义之间一直存在着密切的互动关系。传统的学术路径关注国家、政府和精英的角色,体现为国家民族主义的控制;互联网赋予了民众以自我表达和诉求的空间,由此产生了大众民族主义的抗争。网络视觉话语建构过程本身成为网络民族主义的重要话语资源,区别于传统的国家神话叙事架构,在包括权力结构、民间、不同地域人群的多元主体架构下,结合了视觉混搭、网络亚文化、网络迷因等全新的传播特征。本文以视觉传播的独特视角,试图理清如今网络民族主义中的多元主体围绕着视觉资源进行竞争性叙事的动态机制。受启发于邱林川提出的"图像驱动的民族主义"(image-driven nationalism),本研究认为,进入Web2.0时代后,图像文本不仅仅是网络民族主义的"唤起机制",多视像文本的生产和叙事在民族主义身份认同动态过程中,形成了"图像竞争的民族主义"(image-contesting nationalism)的新模式,凸显了多元主体对象征性符号资源的竞争性表达。
[Abstract]:Visual text and national identity, nationalism has always been a close interaction between the traditional academic path to pay attention to the role of the state, government and elite, reflected in the control of national nationalism; The Internet gives people the space to express and demand themselves, which results in the struggle of popular nationalism. The construction process of network visual discourse itself becomes an important discourse resource of network nationalism. Different from the traditional national mythological narrative structure, in the structure of multiple subjects, including power structure, folk, different geographical groups, the combination of visual mix, network subculture, Internet memes and other new communication characteristics. This article from the visual communication of a unique perspective, This paper attempts to clarify the dynamic mechanism of competing narration of the diverse subjects in network nationalism around visual resources. Inspired by Qiu Linchuan's "image-driven nationalism", this study holds that, after entering the era of Web2.0, Image text is not only the "arousal mechanism" of network nationalism, but also the production and narrative of multi-video text in the dynamic process of nationalist identity, forming a new model of "image competitive nationalism" (image-contesting national ism). It highlights the competitive expression of multiple subjects to symbolic symbol resources.
【作者单位】：中国传媒大学新闻传播学部;中国社会科学院新闻与传播研究所;
【分类号】：D08;G206

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