从市场营销的产品整体概念看“领导产品”
发布时间：2019-01-19 13:34
【摘要】：正一、政府营销美国著名营销大师菲利普·科特勒在《地方营销》一书中首次提出政府营销的概念。他认为,一个国家的各省、各市相互之间都会为了自己的区域利益进行事实上的竞争,这种竞争关系的存在,决定了各省、各市为取得自己的相对竞争优势进行区域营销。各级政府营销绩效的大小,影响当地经济发展的快慢和居民生活质量的
[Abstract]:First, Philip Kotler, a famous American marketing master, put forward the concept of government marketing for the first time in Local Marketing. He believes that the provinces and cities of a country will compete in fact for their own regional interests. The existence of this competition relationship determines the regional marketing of provinces and cities to obtain their own comparative competitive advantage. The level of marketing performance of governments at all levels affects the speed of local economic development and the quality of life of residents
【作者单位】： 洛阳师范学院商学院;
【分类号】：D035
，
本文编号：2411419
[Abstract]:First, Philip Kotler, a famous American marketing master, put forward the concept of government marketing for the first time in Local Marketing. He believes that the provinces and cities of a country will compete in fact for their own regional interests. The existence of this competition relationship determines the regional marketing of provinces and cities to obtain their own comparative competitive advantage. The level of marketing performance of governments at all levels affects the speed of local economic development and the quality of life of residents
【作者单位】： 洛阳师范学院商学院;
【分类号】：D035
，
本文编号：2411419
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