政党形象:概念、意义与建设路径

发布时间：2019-03-07 19:06

【摘要】：政党形象指政党的属性、政党符号、党员队伍及政治参与能力给党内外公众留下的相对稳定的综合感知和整体印象。良好的政党形象在党内、国内甚至国际范围对执政党都发挥着积极意义:良好的政党形象有利于执政党自身的发展,良好的政党形象可以为执政党提供安定有序的执政环境,良好的政党形象有助于提高执政党的外交地位。世界多国的执政党在进行自身建设的过程中都越来越重视形象问题,即建设良好的政党形象日益受到各执政党的重视。有效宣扬扩大民众代表性的执政理念,精心设计具有感召力的政党符号,充分发挥政党领导人的招牌作用,努力提高执政党的执政能力,是塑造和保持良好政党形象的主要途径。
[Abstract]:The party image refers to the party's attribute, party symbol, party team and ability of political participation, which leave a relatively stable comprehensive perception and overall impression to the public inside and outside the party. A good image of the political party is playing a positive role in the party in the Party and in the domestic and international scope. A good image of the political party is conducive to the development of the ruling party itself, and a good image of the party can provide a stable and orderly ruling environment for the ruling party. A good image of the party helps to improve the diplomatic status of the ruling party. The ruling parties in many countries in the world pay more and more attention to the image problem in the process of their own construction, that is, to build a good image of the political party is increasingly attached importance to by the ruling parties. We will effectively publicize the governing idea of expanding the representation of the people, carefully design the symbols of the political parties with inspiring power, give full play to the signboard role of the leaders of the political parties, and strive to improve the ruling ability of the ruling party. It is the main way to shape and maintain a good image of the political party.
【作者单位】：河南师范大学政治与公共管理学院;
【基金】：河南省哲学社会科学规划项目(2011BDJ007)
【分类号】：D05

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